First Row Marketing Center by Liu Rui

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DESIGN DETAILS
DESIGN NAME:
First Row

PRIMARY FUNCTION:
Marketing Center

INSPIRATION:
Perhaps, most people are only carrying on their personal businesses on the way of their lives but ignore the happiness belonging to themselves, naturally. For this reason, it is really desirable if there exists such a place where we can freely relax and repose in a short period of time when we go shopping. Therefore, a coffee area integrated in the marketing center for housing service will offer an enjoyable environment for customers to relax and repose, temporally.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The distinct feature is that a coffee area is integrated in the marketing center to offer free beverage services and provide delicious refreshment. At the same time, the music performance such as Jazz is also delivered to the customers and visitors. In terms of design elements, the large ceramic components and customized decorative fixtures are mainly applied in the interior design.

OPERATION / FLOW / INTERACTION:
The reception counter is nearby the main entrance, so the customers are able to meet the marketing staff at the first place when they enter in. Following the brief introduction from the marketing staff, the customer will overview the layout of housing project at the display area. Afterwards, the marketing staff will bring the customer to the coffee area for further discussing the housing information in detail. The coffee is served beside and the center also offers free drinks and refreshment for them.

PROJECT DURATION AND LOCATION:
The project duration is 60 days. The location is in Dalian, China.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The large components are designed and made by ceramic technology. All the lighting and decorative fixtures are customized according to the specific design features. The furniture mainly adopts the leather and metal textures. The carpet is also designed and made with flower patterns. In summary, all the spatial decorative components are customized and followed by the specific design concept.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project total construction floor area (CFA) is 1,800 sq. meter.

TAGS:
Marketing center, Coffee area, Integration, Happiness and Enjoyable

RESEARCH ABSTRACT:
The marketing center severs as a commercial place for selling luxury departments. Those departments are being sold during the construction period, so the customers only can overview their future living place through the design elements in the marketing center. An integration of the coffee area into the marketing center is an innovative idea so as to offer a free luxury place for relaxation to customers. Therefore, this research aims to find what effects will be after the coffee area is integrated into the marketing center. Firstly, we quantitatively counted the number of people stay in the coffee area hourly in three months. Secondly, we interviewed marketing personnels and customers to find their opinions regarding the pros and cons of the coffee area. As a result, the coffee area could motivated the customers stay longer in the marketing center on average. Secondly, customers indeed obtained more home feeling after the coffee area was integrated in. Hereby, the innovative design could promote customers to spend more time to understand the project and offer more visually and mentally attraction to the customers.

CHALLENGE:
Coffee area are often built in the shopping mall or the ground floor of commercial buildings, but it rarely shares and builds in the same place with a marketing center which also partially requires the function of offices. Therefore, the main challenge part is how to merge and integrate the design elements between these two in the same place with different functions.

ADDED DATE:
2019-01-23 07:46:13

TEAM MEMBERS (3) :
Rui Liu, Yan Yan Ma and Yu Nan Chen

IMAGE CREDITS:
Image #1: Creator Rui Liu, First Row, 2018. Image #2: Creator Rui Liu, Attraction, 2018. Image #3: Creator Yu Nan Chen, Fragrant, 2018. Image #4: Yu Nan Chen, Warmth, 2018. Image #5: Creator Yan Yan Ma, Glaring, 2018.

PATENTS/COPYRIGHTS:
Copyrights belong to VERY DECO co., ltd., 2018

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CLIENT/STUDIO/BRAND DETAILS
NAME:
VERY DECO

PROFILE:
VERY DECO is an interior design company established by Mr. Rui LIU in 2005, and aims to provide professional services to deliver the spatial and visual design elements to our clients. Our business mainly focuses on the interior design and build for the commercial workplaces, luxury hotels, theme restaurants, prototype rooms, club houses etc..

NOMINATION DETAILS

First Row Marketing Center by Liu Rui is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

First Row Marketing Center by Liu Rui is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



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