Fly Boot Key Visual by Mateus Morgan

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DESIGN DETAILS
DESIGN NAME:
Fly Boot

PRIMARY FUNCTION:
Key Visual

INSPIRATION:
The inspiration was the common materials of the day to day. The floating spheres are made of these same elements, bringing through the round shapes the sensation of something soft and light. Even though it was a simple representation, the result was thought of something that escaped the trivial. The idea was based on the abstract arts of artist Oleg Morozov, bringing simplicity as main aspect.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The idea was to create, through a simple image and everyday elements, the attraction for the product. Thus giving the sensation of lightness that the product needed. The balls frame the product, as well as the square background, keeping the visual concentration at the point of interest. Everything made in 3D.

OPERATION / FLOW / INTERACTION:
The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.

PROJECT DURATION AND LOCATION:
I started doing the piece on October 21 and it took about 1 month, ending on November 21.

FITS BEST INTO CATEGORY:
Computer Graphics and 3D Model Design

PRODUCTION / REALIZATION TECHNOLOGY:
The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max and Zbrush. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.

SPECIFICATIONS / TECHNICAL PROPERTIES:
4000 x 4000px 300dpi

TAGS:
3d boot, fly boot, cgi shoe, shoe, shoe modelling, 3d shoe

RESEARCH ABSTRACT:
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.

CHALLENGE:
The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the boot itself, where I had to reproduce every detail of the product.

ADDED DATE:
2019-01-22 19:50:19

TEAM MEMBERS (1) :


IMAGE CREDITS:
Mateus Morgan, 2018.

Visit the following page to learn more: http://www.bionicstudio.com.br
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Ferracini

PROFILE:
The Ferracini brand was founded in the Brazilian market for more than 20 years, as a leading men's fashion. Located in the interior of São Paulo in the city of Franca (Brazilian capital of men's footwear), which is traditionally known throughout the world for the production of men's shoes of similar quality to footwear produced in Italy. They say that Ferracini is a brand of shoes and other accessories designed and made in Brazil

NOMINATION DETAILS

Fly Boot Key Visual by Mateus Morgan is a Nominee in Computer Graphics and 3D Model Design Category.

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AWARD DETAILS

Fly Boot Key Visual by Mateus Morgan is Winner in Computer Graphics and 3D Model Design Category, 2018 - 2019.

· Read the interview with designer Mateus Morgan for design Fly Boot here.

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