HuangRan Traditional Preserved Duck Packaging by Preaker

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DESIGN DETAILS
DESIGN NAME:
HuangRan

PRIMARY FUNCTION:
Traditional Preserved Duck Packaging

INSPIRATION:
The design idea of the packaging comes from a duck breeder with a broken sack on his back in the Chinese market in the 20th century,This scene was seen everywhere in the past. The sense of age is used to reflect the traditional manual curing process of preserved duck, which has an emotional resonance with consumers at the same time.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The style of this design is typical of Chinese fashion style, In packaging design, a very sophisticated design method is adopted. Its specialty is to reflect the characteristics of the product and convey the connotation of the brand by designing the image of the characters.

OPERATION / FLOW / INTERACTION:
The design of this package focuses on the design of the image of the duck breeder. Design the duck breeder as a kind old man, To awaken the memory of consumers through his kind image and close the distance between the brand and consumers.The fish is expressed in the form of lines to enrich the design details, while highlighting the duck breeder.

PROJECT DURATION AND LOCATION:
The project started in April 2018 in Changsha and finished in January 2019 in Changsha.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Kraft Paper paper Folding box, No special printing process, Low cost, No glue, Saves assembly time

SPECIFICATIONS / TECHNICAL PROPERTIES:
200mm x 285mm x 50mm

TAGS:
Chinese fashion style, Traditional Preserved Duck, Packaging Desgin, Preaker, HuangRan

RESEARCH ABSTRACT:
The Traditional Preserved Duck in Hunan Province of China is of good quality, But they are usually packed in inferior plastic bags and have no sense of design. hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.

CHALLENGE:
This kind of packaging design of Traditional Preserved Duck seldom appears in the market, which is an attempt to subvert the past. Whether it can be accepted by the public is the most important issue we need to consider. After market research, and most people still like it very much.

ADDED DATE:
2019-01-21 09:58:08

TEAM MEMBERS (4) :
Design Director:Lynn Tsang, Designer:Sha Shen, Designer:Hong Yang and Designer:Jiecui Xiao

IMAGE CREDITS:
Preaker, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Preaker

PROFILE:
Preaker Founded in July 2016 in Shenzhen, China. and has established its branch companies in April 2018 in Changsha, China.Preaker creative team serves many wellknown brands, while insisting on the development of independent intellectual property rights of creative products and original brands.

NOMINATION DETAILS

Huangran Traditional Preserved Duck Packaging by Preaker is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Huangran Traditional Preserved Duck Packaging by Preaker is Winner in Packaging Design Category, 2018 - 2019.



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