Golden Spiral φ Package Design by X2 Create Multiple Design

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DESIGN DETAILS
DESIGN NAME:
Golden Spiral φ

PRIMARY FUNCTION:
Package Design

INSPIRATION:
The dessert box design is inspired from the appearance of chambered nautilus displaying a mathematical pattern of golden spiral, which figuratively symbolizes that every piece of the handmade chocolate is as perfect in its flavor as the perfection of golden ratios.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The chocolate packaging box design, for the French dessert shop in this project, is consistently comparable with the shop’s space design that presents the image of ocean as the theme.

OPERATION / FLOW / INTERACTION:
Most of the chocolate packaging styles, in the market, are covering, pulling, etc. This design project is uniquely and innovatively featured with the packaging method mimicking the shell folding/unfolding the outer layers, which are entirely exteriorized and jointed with the materials of papers and screws.

PROJECT DURATION AND LOCATION:
The project is designed in 2018, Taiwan

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Artistically resembling the shell of chambered nautilus, each chocolate box contains 12 pieces of the adored chocolate that are amazingly spread out as the box is opening. The visual effect, displaying chocolate one piece at a time gradually unfolding the box, is full of surprises and imaginations.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The product size L:26cm x W:23cm x H:7.5cm

TAGS:
package design, chocolate package, product, visual design, package

RESEARCH ABSTRACT:
The procedure of box assembly is simple and delicate. The first layer of the exquisite pearl white papers, which as the main packaging materials, is adorned with the splendid holographic film and printed with the shop’s brand name and image. The design skills differentiating among comparable elements publicize the chocolate box as lustrous as the shimmering chambered nautilus.

CHALLENGE:
The conundrum of this product packaging is that the accuracy jointing each piece of paper, in different sizes, and simulating the biological structures of chambered nautilus is exacting. The close and tight connection of each piece, without redundantly overlapping, exemplifies the determinations merging accordantly the physical structures and design missions, which advocate for the silent chambered nautilus, in addition to propose the idea of golden rations, that, as the living fossil, are endangered due to the ocean pollution. Besides displaying the gorgeous appearance, the dessert box design, furthermore, awakes the importance and concern of marine conservation as well.

ADDED DATE:
2019-01-16 09:52:05

TEAM MEMBERS (3) :
CHUN-HUNG CHEN, CHAO-WEI CHEN and HSIN-YA HSIEH

IMAGE CREDITS:
X2 Create Multiple Design, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
X2 CREATE MULTIPLE DESIGN Co.,Ltd.

PROFILE:
This is a manufacturing institute that will continue to collide with "ideal and reality." We create ideas and build a core of dual design with brand, vision, space and atmosphere. We believe that one plus one is greater than two, and we are more convinced that we can achieve double the effectiveness of multiplication and create the perceived value of brand culture.

NOMINATION DETAILS

Golden Spiral φ Package Design by X2 Create Multiple Design is a Nominee in Packaging Design Category.

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AWARD DETAILS

Golden Spiral φ Package Design by X2 Create Multiple Design is Winner in Packaging Design Category, 2018 - 2019.



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