The Black House Retail Store by A.A.A. Interior Design

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DESIGN DETAILS
DESIGN NAME:
The Black House

PRIMARY FUNCTION:
Retail Store

INSPIRATION:
Dark and light coexist side by side like two sides of the same coin. According to the dualism theory, one can only be created before being seen; darkness and light, black and white, rough and delicate etc. Covering the façade with this local transparent metal corrugated roofing sheet, this material has hardly been seen of even been used in architecture. With LED strip underneath, the milky-white transparent façade became such an eye candy as it shines bright like a diamond.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Breaking out of the traditional frames, the roofing sheet waves extend all the way to the inside from out, attracting passers to come towards the space. Standing in the middle of the space, a spiritual symbolic pillar that represent the core value of the brand. The symbolic pillar features of the rough surface after being carved were left to show the pure white color wave of the marble and titanium gold, the difference bring visual impact and shows a unique taste of fashion.

OPERATION / FLOW / INTERACTION:
The theme-like style showcases are set free from restriction of the traditional style and uses triangle shaped showcases to go with the cut lights and show the infinite variety of changes able to be done in the limited space. Moreover, this space also shows variations of light and shade, the white and black representing day and night singing poetry of their own, giving the place a magical touch shown nowhere else. The exterior triangular corner window exhibition is covered with green sanctuary for the East district of Taipei, it is full of green plants, and the black stones work as an guidance bringing the rain to ease the cogging air of the bustling street surrounding. The store locates in the cold streets of the city with the spirit of a magnificent art like architecture. Green plants sprout from underneath the roof adds in much more energy of like, also signaling the beauty of spring.

PROJECT DURATION AND LOCATION:
The project is located in No.25, Ln. 151, Sec. 4, Ren’ai Rd., Da’an Dist., Taipei City 106, Taiwan (R.O.C.). The project started in Aug 2016 in Taipei City and finished in Feb 2017.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Corrugated PVC roofing sheets / black steel / rose gold plated titanium / neon lighting / marble / tempered glass.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Project area: 1,200 square meters

TAGS:
Fashion, Dark and light, Collection store, Simplicity

RESEARCH ABSTRACT:
A large portion of the materials used in this project is call roofing sheet. This material is nothing difficult to find, it is most commonly been used at roof top and been known for masking of pouring rain. Attempting to break out of this stereotype/traditional barrier, we made an extreme bold move by organizing the roofing sheet to cover-up the entire façade. First, we have the façade painted white with glossy translucent boards attached on top of it. Then leaving a five-centimeter space in between the board and sheet, for the glowing lights to spread out equally through the transparent roofing sheet waves. With the reflective glossy background and refractive roofing sheet, we created a smooth gentle glowing light waves. Finally, we planted the green wall/ vertical wall in the gap between board and sheet to reflect this natural shape of plant shadows onto the wall, and to have the plants grow as the building ages. By rearranging and rethinking the usage of roofing sheet, we accomplished and established the idea of “OLD is the NEW”.

CHALLENGE:
Stereotype is probably the most common enemy/ challenge for most designers, roofing sheets in Taiwan are being recognized/ categorized as a cheap and distasteful material due to its low pricing, roughness tough, and usually come with a philistine color etc. For us to convince/ persuade our clients or even ourselves to accept this new usage for this material, various experiences and testing took place. We started testing the effect of different colors and level of transparency of roofing sheets under lighting, and found out by only using roofing sheets, the reflection and refraction are limited. We diminished the challenge by designing/placing a medium to help creating this effect. By adding a glossy finished board with a slight space in between the two materials, we produced this glowing box effect. The last finishing touch to the façade by adding green wall behind the roofing sheet to created this projecting view of plant shadows on the sheet (background screen).

ADDED DATE:
2019-01-09 04:01:31

TEAM MEMBERS (2) :
Designer: and Creative Director:

IMAGE CREDITS:
Image #1, Chih Yuan Chuang, The Black House, 2017.
Image #2, Charles Hu, The Black House, 2017.
Image #3, Chih Yuan Chuang, The Black House, 2017.
Image #4, Charles Hu, The Black House, 2017.
Image #5, Charles Hu, The Black House, 2017.

Charles Hu, https://www.factoryxii.com
Chih Yuan Chuang, 98 Photography Studio, https://zh-tw.facebook.com/98studio.design/


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CLIENT/STUDIO/BRAND DETAILS
NAME:
A.A.A Interior Design

PROFILE:
We pursue after curiosity, dedicate to wonderful life, and simultaneously making value and beauty for living spaces. A space to us could likely be an attitude towards life To us a space could likely be a variation of attitudes towards life. How do we generate values of a space? In attempting to solve the problems, the “right” design presents. We strongly believe that it is human that produces the existence of space We strongly believe human being is the key experiencer of space, and it is also because of human being does space usage exist. By reassigning the space layout air, light, water, color, material, sense of touch and all these adds up to demonstrate a kind of “atmosphere”. Like floating clouds and flowing water. Like light and dust As objective philosophy describes the ideology of: “sign beyond signs”, “view beyond views”, and “taste beyond tastes”.

NOMINATION DETAILS

The Black House Retail Store by a.a.a. Interior Design is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

The Black House Retail Store by a.a.a. Interior Design is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.

· Read the interview with designer A.A.A. Interior Design for design The Black House here.

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