Xiangke Sunflower Seeds Packaging by Sun Linlin

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DESIGN DETAILS
DESIGN NAME:
Xiangke Sunflower Seeds

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The designer designed three animals that like to eat sunflower seeds: monkeys, hamsters and parrots. The expression of the animal was very surprised, and the open mouth was the same shape as the sunflower seeds, indicating that the granules of the sunflower seeds were really large and very delicious. The designer also designed the "male", "female" and "elderly" open mouth graphics. The expression of the open mouth of the character is like being attracted by the delicious taste of sunflower seeds.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Xiangke brand needs to attract consumers' attention through novel packaging. The packaging design of sunflower seeds can be explored in terms of aesthetics and creativity.

OPERATION / FLOW / INTERACTION:
The exaggerated mouth of the animal and the surprised expression to describe the seeds of the seeds are really big. Three people opened their mouths and happy expressions to tell consumers that the Sunflower seeds are really delicious.

PROJECT DURATION AND LOCATION:
The project started from June 2018 and finished in April 2018. The design is done in Shenzhen, proofing in Shenzhen, production in Inner Mongolia.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Plastic bag, tin can

SPECIFICATIONS / TECHNICAL PROPERTIES:
Bag: 155*200mm Iron can: 110*130mm

TAGS:
Zhou Jingkuan,sunflower seed,Package Design, Graphic Design, Illustration

RESEARCH ABSTRACT:
Packaging design is the art of expression, and finally to solve the problem, the sale of products in the market that will require the packaging of goods for consumers delicate, attractive, fun and creative enough to attract consumer's visual, packing design can be converted into consumers' sense of touch, when consumers get the hand check into some of the information goods, finally produces the possibility of consumption. Designers have to do is the first step to solve the sale of goods: visual marketing. At the time of packaging design should fully consider the how performance will be full of creative and metamorphosis. Designer analyses other Sunflower seeds brands design, try to find different ways of design performance.

CHALLENGE:
How to describe the granules of sunflower seeds is really big? How to tell consumers that the sunflower seeds in the package are really delicious.

ADDED DATE:
2019-01-07 12:58:10

TEAM MEMBERS (2) :
Creative Director: Zhou Jingkuan,Design Director: Sun Linlin,Illustrator: Li Ziqiong and Yangxue and

IMAGE CREDITS:
Zhou Jingkuan,Sun Linlin,2018

Visit the following page to learn more: https://www.behance.net/zuoheyou
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Zhou Jingkuan

PROFILE:
L&R is a company focused on the design of tobacco, wine and food packaging. L&R always insists on creative design with international graphics and thinking to ensure that the brand is forward-looking and artistic in the global market competition and is therefore an international award ,L&R creative to the dedication of professionalism, superb technology and the use of wonderful material for the enterprise products into a strong vitality.

NOMINATION DETAILS

Xiangke Sunflower Seeds Packaging by Sun Linlin is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Sun Linlin is also kept secret. This information will also be available later.
AWARD DETAILS

Xiangke Sunflower Seeds Packaging by Sun Linlin is Winner in Packaging Design Category, 2018 - 2019.



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