HuangRan Wine Packaging by Preaker

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DESIGN DETAILS
DESIGN NAME:
HuangRan

PRIMARY FUNCTION:
Wine Packaging

INSPIRATION:
How to guide young people's impression of traditional rice wine. so that Chinese traditional rice wine can also have the fashion sense of foreign wine? It's describe the status of some people enjoyably through a story called monkeys drag for moon. to transmit an optimistic attitude towards life, Emotional resonance with users, and express the brand connotation of Huangran Wine vividly.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This design combines shadow play and paper cutting elements with modern illustration to attract young people and help them better appreciate Chinese traditional culture. Unlike most packaging, It shows the product more intuitively and interestingly.

OPERATION / FLOW / INTERACTION:
In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the overall packaging design look concise, while clearly conveying the connotation of the brand to consumers.

PROJECT DURATION AND LOCATION:
The project started in June 2017 in Shenzhen and finished in November 2017 in Shenzhen, and was exhibited in Munich in March 2018.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Packaging Dimensions of Conventional Wine

TAGS:
Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan

RESEARCH ABSTRACT:
Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.

CHALLENGE:
Consider a lot of material and printing process in the design, so that it can not only present the design effect of packaging. but also effectively control the cost of packaging production and consider environmental protection.

ADDED DATE:
2019-01-06 04:07:43

TEAM MEMBERS (1) :


IMAGE CREDITS:
Preaker, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Preaker

PROFILE:
Preaker Founded in July 2016 in Shenzhen, China. and has established its branch companies in April 2018 in Changsha, China. Preaker creative team serves many wellknown brands, while insisting on the development of independent intellectual property rights of creative products and original brands.

NOMINATION DETAILS

Huangran Wine Packaging by Preaker is a Nominee in Packaging Design Category.

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AWARD DETAILS

Huangran Wine Packaging by Preaker is Winner in Packaging Design Category, 2018 - 2019.



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