Urban Alice Restaurant and Bar by Design Tomorrow, Inc

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DESIGN DETAILS
DESIGN NAME:
Urban Alice

PRIMARY FUNCTION:
Restaurant and Bar

INSPIRATION:
Urban Alice started with the following question. What if people in their twenties, who are tired of the constant competition in areas such as education and job searching, could have mystical and fun experiences with their unique imaginations, like 'Alice in Wonderland', at least once in their lives? It is a wonderland for youth where they can set the stress of their competitive urban lives aside for a while and drink, eat, laugh, and be together through the cultural activities.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Urban Alice is a new urban lifestyle platform in the area of Ewha Womans University in Seoul.The area was a hub for trend setters during the 90s, but later declined due to a decreased number of visitors. The objective of the project is to revive abandoned shopping center and create a space that will generate the cultural values need to revitalize the area. It is designed as a wonderland for all alices living in the large city, Seoul, and consists of the three stories.

OPERATION / FLOW / INTERACTION:
It is designed with three different themes, art gallery, secret garden, and library. The first floor is a pure white space that is used as an open gallery and café where anyone can exhibit their artwork. The first floor is a pure white space that is used as an open gallery and café where anyone can exhibit their artwork. The third floor is a space for learning, where knowledge and cultures are shared.

PROJECT DURATION AND LOCATION:
The project started in August 2017 and finished in March 2018. It is located in Seoul, Korea.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Principal Finishing Materials Floor-Terrazzo, Polished Tile, Woven flooring. Wall-Painting, Brick, Tile, ST.S, Mirror, Colored Glass, Wood Panel, Sound panel. Ceiling-Painting, Sound-Panel, Screen louver, Barisol.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Square Measure 1st floor 794m2 2nd floor 1.503m2 3rd floor 1.497m2 Total 3.795,8 m2

TAGS:
Restaurant, Bar, Garden, Gallery, Library, Co-working, Lifestyle Platform

RESEARCH ABSTRACT:
Urban Alice is targeting female students in their twenties who are enthusiastic about new cultures and experiences.

CHALLENGE:
The lifestyle platform is not just a commercial space where people can experience culture produced by a supplier. The goal is to make an open space, in which the supplier provides a space with food and beverage services and visitors create various cultural activities and contents to share with others, creating interaction.

ADDED DATE:
2018-12-22 15:33:44

TEAM MEMBERS (3) :
EunHwa Lee, EunYoung Park and Inkyung Jo

IMAGE CREDITS:
All photos by Taeho Jung

Visit the following page to learn more: http://bitly.kr/TMIKF
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Urban Alice

PROFILE:
Urban Alice is inspired by the 'Alice in Wonderland' tale, familiar to everyone and filled with social satire and fantastic ideas, and is core-targeting 'female students in their twenties' who are enthusiastic about new cultures and experiences.

NOMINATION DETAILS

Urban Alice Restaurant and Bar by Design Tomorrow, Inc is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Design Tomorrow, Inc is also kept secret. This information will also be available later.
AWARD DETAILS

Urban Alice Restaurant and Bar by Design Tomorrow, Inc is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



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