Guangzhou K11 Art Mall Art Mall by LTHK Collaboration with K11

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DESIGN DETAILS
DESIGN NAME:
Guangzhou K11 Art Mall

PRIMARY FUNCTION:
Art Mall

INSPIRATION:
Aimed to build a connection of Guangdong culture, K11 creates a "banyan concept" form elaborate architectural shades, bringing a perfect integration of local community, art & life style. Therefore visitors will be indulged in an urban oasis and inspired to consider the intimate relationship between human & nature.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Gold is the color tune of K11 Art Mall as well as the theme color of K11’s brand logo. The whole mall is overspread with pleasant gold, seems like a stream flowing to each corner, emphasizing a luxury artistic atmosphere, to strengthen the people's brand awareness of K11. Banyan tree, the symbol of Lingnan Culture, is the design concept and element of the space, which can be seen everywhere in the mall. The leaves are shaped and projected on the ceiling by light, golden vines spread on the elevator, wooden columns decoration and the tree house sky stage, creating an art space for people.

OPERATION / FLOW / INTERACTION:
K11 awakens everyone to bear their thoughts on nature and be part of nature at the same time. It believes rational green design and planning can go a long way in achieving resources and energy conservation and emission reduction. K11 will bring all kinds of avant-garde green design, sustainable programmes and encourage people to have more closer dialogue with nature. Everyone who goes to K11 will be attracted by this public space created as an oasis.

PROJECT DURATION AND LOCATION:
The project started in 2012 and finished in March 2018 in Guangzhou.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Urban farming in K11 uses cultivation methods, automatic irrigation system and LED lighting supplements natural light that comes in through windows, creating a friendly environment. K11 creates a perfect integration of local culture and art, visitors will be inspired to consider the relationship between human and nature.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The interior area of K11 Art Mall(Guangzhou) is about 70,000 sq.m.

TAGS:
K11, retail interior, art, people, nature, K11 Art Mall, Canton East Tower, CTF Financial Center

RESEARCH ABSTRACT:
As a global high-end lifestyle brand operator under New World Group, K11 is the first original brand to pioneer the blend of three essential elements of Art, People & Nature. The internationalized and high-end brand image of K11 coincides with the temperament of central business district in Guangzhou. Starting from the multicultural life of the city, K11 has opened a new style of art mall, and created the commercial form of museum retail.

CHALLENGE:
Art K11 brings art back into everyday living by getting artwork and art activity. K11 sets its eyes on urban cultural revitalization and development, and contributes to the cross cultural exchange. People K11 believes the advancement of quality of life can be better achieved by relentless exploration and revitalization of local culture. Nature K11 awakens everyone to bear their thoughts on nature and be part of nature at the same time. K11 will bring avant-garde green designs, sustainable programmes and encourage people to have more closer dialogue with nature.

ADDED DATE:
2018-12-12 08:52:59

TEAM MEMBERS (2) :
L&T ARCHITECTS and K11 Concepts Limited

IMAGE CREDITS:
LTHK Collaboration with K11, 2018.

Visit the following page to learn more: http://gz.k11.com.cn/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
K11 Concepts Limited

PROFILE:
As a global high-end lifestyle brand operator under New World Group, K11 is the first original brand to pioneer the blend of three essential elements of Art · People· Nature. K11 IS AN ART PLAYGROUND - where culture, entertainment, shopping and living revolve around art. It is where ideas, trends and lifestyles collide to form new ideas and new inspirations. Moreover, it is also a place to have fun, where people can enjoy art with a warm heart and a smile on their face.

NOMINATION DETAILS

Guangzhou K11 Art Mall Art Mall by Lthk Collaboration With K11 is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Guangzhou K11 Art Mall Art Mall by Lthk Collaboration With K11 is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



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