Strehn Winery Packaging Design Packaging Design by Nikolaus Eberstaller

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DESIGN DETAILS
DESIGN NAME:
Strehn Winery Packaging Design

PRIMARY FUNCTION:
Packaging Design

INSPIRATION:
Literally animated by animals. "Going deeper" as a reminiscation, that we should explore the multiple treasures under the surface. Everything consists of several levels and each of them are worthful to explore. It's the same with excellent wine, which delights with significantly more flavors than one. Furthermore these animals visualize the clients devotion to nature.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The label design stands out due to its range of key visuals. The animal motifs create a multidimensional, mysterious image. The distinctive packaging design is supplemented by a font called Piroska, designed by Nikolaus Eberstaller.

OPERATION / FLOW / INTERACTION:
The challenge was to create a label that appears concise on the sales shelf alongside its competitors. Wine drinkers are aesthetically-sensitive people. So I had to develop a design that is not only decorative and concise, but that also remains strong in memory. after a short time, the new design was very well received in the trade: by wine merchants, sommeliers, but also by private customers. the market for broadcast wines is europe, asia and the united states.

PROJECT DURATION AND LOCATION:
The project started in January 2016. The design process lasted until November 16, when the clean drawing has been sent to the printer. The labels and the boxes were realized in 2017.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The labels were printed on coated self-adhesive paper with partial gloss varnish. The wine boxes (content: 6 bottles/750ml in bordeaux or burgundy shape) were printed in four colors on uncoated cardboard.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Labels: 225x85mm (single label, no backlabel) Wine Boxes: 255x175x1302mm

TAGS:
Winelabel, Optic Illusion, 3D, Labeldesign, Packaging Design, Animals

RESEARCH ABSTRACT:
The design is inspired by the impossible worlds of M.C. Escher. He designed, among other things, stairs that never ended. Our illustrations lead to a depth that is not real, but still visible. We used a similar technique: The deep illusion is created only by shadows.

CHALLENGE:
In order to ensure a purposeful design, we checked the competitors. We wanted to develop a "honest" design that best supports the character of the wines, which are not opulent, but complex and full of finesse. Labels are ideal areas to visualize the attitude of the femal vintner: her access to formal aesthetics, to art, to life. Standing out from the mass was our goal. Sales confirmed us: they increased with the new design, new markets were opened up.

ADDED DATE:
2018-11-27 12:05:08

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #No 1: Strehn Winery
Image #No 2: Strehn Winery
Image #No 3: Strehn Winery
Image #No 4: Strehn Winery

Visit the following page to learn more: http://www.eberstaller.at
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CLIENT/STUDIO/BRAND DETAILS
NAME:
STREHN WINERY

PROFILE:
The Strehn Estate stands for pure, straightforward and distinctive Blaufränkisch wines. It is a family enterprise in the best sense. Pia, Patrick, Andy and Monika – who all bring significant competence in matters of the vine to the process, along with great pleasure in working together – cultivate some fifty hectares of vines up to sixty years of age in Mittelburgenland, Austria’s “Blaufrankisch Country”.

NOMINATION DETAILS

Strehn Winery Packaging Design Packaging Design by Nikolaus Eberstaller is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Nikolaus Eberstaller is also kept secret. This information will also be available later.
AWARD DETAILS

Strehn Winery Packaging Design Packaging Design by Nikolaus Eberstaller is Winner in Packaging Design Category, 2018 - 2019.



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· Click here to view the profile and other works by Nikolaus Eberstaller.
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