Strehn Winery Packaging Design Packaging Design by Nikolaus Eberstaller

Home > Winners > #72850




DESIGN DETAILS
DESIGN NAME:
Strehn Winery Packaging Design

PRIMARY FUNCTION:
Packaging Design

INSPIRATION:
Literally animated by animals. "Going deeper" as a reminiscation, that we should explore the multiple treasures under the surface. Everything consists of several levels and each of them are worthful to explore. It's the same with excellent wine, which delights with significantly more flavors than one. Furthermore these animals visualize the clients devotion to nature.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The label design stands out due to its range of key visuals. The animal motifs create a multidimensional, mysterious image. The distinctive packaging design is supplemented by a font called Piroska, designed by Nikolaus Eberstaller.

OPERATION / FLOW / INTERACTION:
The challenge was to create a label that appears concise on the sales shelf alongside its competitors. Wine drinkers are aesthetically-sensitive people. So I had to develop a design that is not only decorative and concise, but that also remains strong in memory. after a short time, the new design was very well received in the trade: by wine merchants, sommeliers, but also by private customers. the market for broadcast wines is europe, asia and the united states.

PROJECT DURATION AND LOCATION:
The project started in January 2016. The design process lasted until November 16, when the clean drawing has been sent to the printer. The labels and the boxes were realized in 2017.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The labels were printed on coated self-adhesive paper with partial gloss varnish. The wine boxes (content: 6 bottles/750ml in bordeaux or burgundy shape) were printed in four colors on uncoated cardboard.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Labels: 225x85mm (single label, no backlabel) Wine Boxes: 255x175x1302mm

TAGS:
Winelabel, Optic Illusion, 3D, Labeldesign, Packaging Design, Animals

RESEARCH ABSTRACT:
The design is inspired by the impossible worlds of M.C. Escher. He designed, among other things, stairs that never ended. Our illustrations lead to a depth that is not real, but still visible. We used a similar technique: The deep illusion is created only by shadows.

CHALLENGE:
In order to ensure a purposeful design, we checked the competitors. We wanted to develop a "honest" design that best supports the character of the wines, which are not opulent, but complex and full of finesse. Labels are ideal areas to visualize the attitude of the femal vintner: her access to formal aesthetics, to art, to life. Standing out from the mass was our goal. Sales confirmed us: they increased with the new design, new markets were opened up.

ADDED DATE:
2018-11-27 12:05:08

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #No 1: Strehn Winery
Image #No 2: Strehn Winery
Image #No 3: Strehn Winery
Image #No 4: Strehn Winery

Visit the following page to learn more: http://www.eberstaller.at


CLIENT/STUDIO/BRAND DETAILS
NAME:
STREHN WINERY

PROFILE:
The Strehn Estate stands for pure, straightforward and distinctive Blaufränkisch wines. It is a family enterprise in the best sense. Pia, Patrick, Andy and Monika – who all bring significant competence in matters of the vine to the process, along with great pleasure in working together – cultivate some fifty hectares of vines up to sixty years of age in Mittelburgenland, Austria’s “Blaufrankisch Country”.



NOMINATION DETAILS

Strehn Winery Packaging Design Packaging Design by Nikolaus Eberstaller is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Nikolaus Eberstaller when results are announced.


AWARD DETAILS

Strehn Winery Packaging Design Packaging Design by Nikolaus Eberstaller is Winner in Packaging Design Category, 2018 - 2019.



· Press Members: Login or Register to request an exclusive interview with Nikolaus Eberstaller.

· Click here to register inorder to view the profile and other works by Nikolaus Eberstaller.


SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit



Did you like Nikolaus Eberstaller's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.


Did you like Strehn Winery Packaging Design Packaging Design? Help us create a global awareness for good packaging design worldwide. Show your support for Nikolaus Eberstaller, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging design works.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.