Blue Seed Bag Bag by Katsuaki Sato |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Blue Seed Bag PRIMARY FUNCTION: Bag INSPIRATION: Inspired by the various disaster relief/recovery activities for the Great East Japan Earthquake in 2011. Also, by seeing media team, press, and government offices started to support the disaster affected area, started to think how we can support affected area as a Designer, then this project had been started. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Blue Seed Bag is for Seed The Recovery By The Bag. Blue Tarp is called Blue Sheet in Japan. Earthquake Japan is the country of the earthquake. Twin big earthquake hit Kumamoto area in April 2016. 170,000 houses were seriously damaged, and 24,000 survivors are still living in the temporary housing. Large quantity of blue tarps were used for the temporary repair of those houses damaged by the quake. At the same time, observed those tremendous amount of blue tarps were disposed. Recycle Collected the blue tarps to be disposed, cut them manually, hand washed them, and sent them to the local factory to reproduce the blue tarp to the bag. Return The sales proceeds are returned to the affected area. 50 percent to the local bag factory for disaster recovery. 30 percent to the organization’s working capital which will be used for the event for disaster recovery. 20 percent to the donation to the volunteering group which is helping the disaster recovery. Remind By representing this organization’s naming, Bridge people through this bag. By making the negative impression of the blue tarp into the positive one by reproducing the bag. The bag makes contribution to the community, and not to make the disaster as a History. OPERATION / FLOW / INTERACTION: The bag is made from the blue tarp, by recycling the blue tarp actually used in the affected area. Blue tarp was manually cut in the fixed size, and being sent to the local factory. This recycled product brings a new activity, and hoping to support affected area, 20% of the sales proceeds is donated to the volunteering groups. Without disposing but by remaking the blue tarp into the bag, up to date, the bag already made contribution which enabled the organization to donate U.S. dollar 15,000 to the disaster affected area, and U.S. dollar 40,000 was given to the mans made bag factory in the affected area as a production cost. PROJECT DURATION AND LOCATION: This project started from the kick off meeting held in Roppongi, Tokyo, in June 2016, and the Bag was born in November 2016. 2017 Good Design Award was given, also Special Award and The Best 100 Award were given over this event. In 2018, the bag was awarded The Best 9 over The Kyushu Art Directors Club Award. |
PRODUCTION / REALIZATION TECHNOLOGY: It is made of Blue Tarp used in disaster areas. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 330mm x Depth 15 mm x Height 300mm TAGS: Recycle, Charity, Recovery, Disaster, Earthquake, Japan, Kumamoto, Bridge, Community, Bag RESEARCH ABSTRACT: How to support the disaster affected communities as a Designer... Visited and met many survivors and supporters from Tsunami caused by another mega quakes in 2011 throughout Tohoku region, northern part of Japan. Out of their stories, discussed and discussed, then Blue Seed Bag was born. CHALLENGE: Challenges were on production process. Since the blue tarp actually used to protect the disaster affected houses was used, they have dirt on the surface, which made it difficult to find the factory to make the bag, because the dirt on the surface on the tarp will make a damage on the sewing machine. Manual wash makes additional process, and also maintaining the production stability and control is a challenge. ADDED DATE: 2018-11-18 07:18:23 TEAM MEMBERS (5) : Creative Director: Katsuaki Sato, Drone Specialist: Yuki Inada, Director: Yusuke Nakaya, Artist: Kenshi Mishiro and Sales: Naoko Murakami IMAGE CREDITS: Image #1 : Photographer Yasutaka TOMIYAMA Image #4,5 : Photographer Hidenori KINO PATENTS/COPYRIGHTS: BRIDGE KUMAMO |
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| Visit the following page to learn more: http://bridgekumamoto.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: BRIDGE KUMAMOTO PROFILE: Bridge Kumamoto is to make a Bridge with the creativity power. Bridge Kumamoto has been formed after the twin big earthquake hit Kumamoto, in Kyushu island, in the western part of Japan in 2016. Due to this earthquake, Aso-Ohashi Bridge has been collapsed and fallen down. Rebuilding of this actual bridge will take years, but Bridge Kumamoto can make a Bridge of the creativity immediately. Bridge Kumamoto can be connected to you immediately. A natural disaster will take away your precious things, but it cannot take away your creativity. Bridge Kumamoto will create your future by the power of creativity. Bridge Kumamoto has been formed after a month since the disaster, hoping if they can be a long term support by using their power of creativity. Bridge Kumamoto’s activity is to plan and manage the event to support the Kumamoto local community and disaster affected area, design and produce the charitable goods, and create the movie and web site. All the sales and subsidies are used for the community support of the affected areas. Bridge Kumamoto’s support is not facing the front end, such as cleaning up the damaged houses, or providing hot meals for the people evacuated to the shelters. Bridge Kumamoto’s main activity is logistical support, to try to improve the disaster prevention awareness, and to promote the other volunteering groups which is making a contribution to the community to outside of the affected areas. They are playing a very important role by PR the affected areas to make a contribution for the recovery. Bridge Kumamoto is also making an effort to improve the awareness of the people who hasn’t paid attention to the affected areas, by planning and developing the product which is connected to the social problems, such as plastic trash. Bridge Kumamoto is continuously making an effort by making a social campaign on the street. Bridge Kumamoto is making significant effort every day, to achieve these goals, by coping with the creators with high professional skills, with high design quality. |
| AWARD DETAILS | |
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Blue Seed Bag Bag by Katsuaki Sato is Winner in Sustainable Products, Projects and Green Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Katsuaki Sato. · Click here to register inorder to view the profile and other works by Katsuaki Sato. |
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