Zhe Gu Tea Environmental Packing by Sun Jian

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DESIGN DETAILS
DESIGN NAME:
Zhe Gu Tea

PRIMARY FUNCTION:
Environmental Packing

INSPIRATION:
Zhe Gu Tea's unique logo mark originates from Chinese font of little hero with the slim profile of tea leaves, which presents the shape of the aroma. The design inspiration came from the tale of partridge. By adopting the pure white background, it depicts a partridge rest on the tree in line-drawing method directly and simply. The high-end packaging originated from an obstruct conception of Buddhism as the Chinese word"Kon." The growing area of Zhe Gu Tea, Dong Shan hill, is a Buddhist shrine.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The unique logo mark originated from Chinese font of little hero with the slim profile of tea leaves, which presents the shape of the aroma. The design inspiration came from the tale of partridge. By adopting the pure white background, it depicts a partridge rest on the tree in line drawing method directly and simply. The high end packaging originated from an obstruct conception of Buddhism as the Chinese word"Kon". Dong Shan hill is a Buddhist shrine.

OPERATION / FLOW / INTERACTION:
China has thousands of years of tea culture. Zhe Gu Tea packaging retains both traditional culture and modern simple design. For tea industry development, this benefits the development of any industry is inseparable from the cultural heritage, contemporary and contracted packaging design makes the innovation of tea industry and market demand of consumers a good docking. For consumers, the choice of Zhe Gu Tea is also a recognition of packaging. So packaging design is a brand value enhancement for Zhe Gu Tea. A unique temperament, a way of life connected together.

PROJECT DURATION AND LOCATION:
The project started in April 2016 in beijing,finished in August 2017 in beijing, and was exhibited in beijing in April 2017.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
In the product diversification and homogenization serious today, partridge tea to be developed on the basis of their own innovation. Packaging design is crucial to facilitate end-consumer purchase and improve consumer user experience. Zhe Gu Tea packaging innovation can not be self-centered. nor the it's simple attempt, but must meet the market. In the tea culture and other traditional elements to highlight the characteristics of Chinese tea at the same time, the packaging design using plain white background, straightforward and simple giving a natural sense of innocence.

SPECIFICATIONS / TECHNICAL PROPERTIES:
long438mmxwide398mmxhigh115mm

TAGS:
Dong Shan Ling Zhe Gu Tea, Zhe Gu Tea packaging, Tea packaging, ChinaTea packaging, Zhe Gu Tea packaging Design

RESEARCH ABSTRACT:
Zhe Gu Tea, is China's national drink, but also has thousands of years of cultural precipitation; China is a big tea producer, but also a large consumer country in the world but not a well-known Chinese tea brand For the current tea industry, Dong Shan Ling Zhe Gu Tea For consumers (users), let consumers experience happy, We must first let consumers drink at ease.

CHALLENGE:
The design inspiration came from the tale of partridge. By adopting the pure white background, it depicts a partridge rest on the tree in line-drawing method directly and simply. Zhe Gu tea is a tea brand with a millennium culture, packaging was inspired by a story of Zhe Gu and tea tree. Zhe Gu tea's grown in hainan on a mountain, the mountain worship Buddha, more moist mountain spring. In high-end tea constantly in the process of the change, Partridge tea need to cater to this trend Expand the hainan area outside of the high-end crowd of brand awareness and brand.

ADDED DATE:
2018-11-10 04:29:17

TEAM MEMBERS (1) :
SUN JIAN

IMAGE CREDITS:
sunjian, Design director

Visit the following page to learn more: http://www.sun-design.cn
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CLIENT/STUDIO/BRAND DETAILS
NAME:
SunDesign Brand&design(beijing)co.ltd

PROFILE:
SunDesign was estabulished in Beijing in 2014. SunDesign manufacturing department brings international modern brief design to brands. Be brief, delicate and international is the design conception of Sun Design. Sun Design hopes that its can create more brands of unique features together with their partners by virtue of its accurate grasp of brand,the design accuracy and international viewpoint of easten and western culture. To improve its reputation in worldwide, we cooperate with the large national enterprises. We design brand image for international famous brand. The team leader of the desigh team came from the 2008 Olympics game designing team and used to work for Dentsu Group.His unique design conception and style formed during dual clash bewteen brand design and advertisement initiation.

NOMINATION DETAILS

Zhe Gu Tea Environmental Packing by Sun Jian is a Nominee in Packaging Design Category.

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AWARD DETAILS

Zhe Gu Tea Environmental Packing by Sun Jian is Winner in Packaging Design Category, 2018 - 2019.



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