Bestore Series Food Package Design by Tianzi Sheng

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DESIGN DETAILS
DESIGN NAME:
Bestore

PRIMARY FUNCTION:
Series Food Package Design

INSPIRATION:
As a popular snack brand in the new retail era, BESTORE has a large variety of products and is constantly updating. The "visual element labeling method" used in this design is to solve the difficulty of "an irreconcilable contradiction between the general character and personality" in the series package design.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A series of packaging design refers to the establishment of a unified design standard for the packaging of all products, so that a series of colors, graphics, words and decorative patterns can be formed. Based on the principle of label matching, the designer selects the design framework and visual elements according to the design requirements and outputs the design.

OPERATION / FLOW / INTERACTION:
This method has established a design framework containing " subject, supporting graphics, decorative patterns, fonts, masking and color background" and a thematic visual element library for the BESTORE.

PROJECT DURATION AND LOCATION:
The project started in October 2017 in Beijing and finished in May 2018, and was exhibited in Tsinghua University Art Museum in June 2018.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The labeling thinking is used to analyze, think and organize a large number of design resources, so as to discover customer needs and design goals in time.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 174mm x Height 266mm x Depth 80mm / each package

TAGS:
Packaging design, Serialization packaging, Design method, Visual elements, Labelling

RESEARCH ABSTRACT:
There are many product lines under one brand, with a large variety of packages and a large number of products.Products have been constantly updated and iterated, which has a great demand of series packaging design.So as to formulate uniform design specifications for the packaging plays a key role in the spread and development of its brand.

CHALLENGE:
New method for series packaging design.

ADDED DATE:
2018-11-08 14:14:00

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1: Creator Tianzi Sheng, BESTORE, 2018

Visit the following page to learn more: http://http://www.behance.net/TinaSheng
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CLIENT/STUDIO/BRAND DETAILS
NAME:
TINZ Studio

PROFILE:
Expertise include strategy and positioning, identity and design, brand and packaging, research and innovationl.Deep understanding of the concept of living identity, identities that change and adapt. Every brand has a story to tell. But to tell the true story one needs to have courage. High level of design craftsmanship, ability to generate path breaking ideas and execute them beautifully.

NOMINATION DETAILS

Bestore Series Food Package Design by Tianzi Sheng is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Bestore Series Food Package Design by Tianzi Sheng is Winner in Packaging Design Category, 2018 - 2019.



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