Minka Chocolate Packaging by tridimage

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DESIGN DETAILS
DESIGN NAME:
Minka Chocolate

PRIMARY FUNCTION:
Packaging

INSPIRATION:
Minka, manufactures its chocolates with fine cocoa Ecuadorian aroma. They have different collections that make Minka a unique chocolate. This collection of semi-finished chocolates are presented in elegant cardboard tubes that communicate their natural character through the texture of their packaging.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This product presents chocolate connoisseurs with a world of sensations to taste the true flavour of cocoa at its best. It is handcrafted in Ecuador using traditional techniques combined with stringent quality controls. A blend of craftsmanship and technology that ensures a product of the highest quality.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The production of the creative concepts and design were done in Buenos Aires while the package printing was in Ecuador. The chocolate nibs are harvested and packaged locally.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
7-color printed cardboard tube with copper foil stamping

SPECIFICATIONS / TECHNICAL PROPERTIES:
21 x 19 cm

TAGS:
chocolate nibs, raw, food, delicatessen, premium, packaging design

RESEARCH ABSTRACT:
The research was based on the very origin of the product, the cocoa tree. The branch and the bean inspired us to create a simple yet iconic silhouette shape which is filled with bright colors to differentiate each variety.

CHALLENGE:
The challenge was to communicate that these are raw chocolate nibs and not an ordinary chocolate bar.

ADDED DATE:
2018-11-06 13:36:06

TEAM MEMBERS (3) :
Herán Braberman - Design Director, Pablo Iotti - Senior Graphic Designer and

IMAGE CREDITS:
tridimage

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CLIENT/STUDIO/BRAND DETAILS
NAME:
tridimage

PROFILE:
Tridimage, the leading 3D branding, graphic design and structural packaging agency in Latin America. Its creative headquarters are located in Buenos Aires and has account managers in Mexico, Ecuador and Guatemala. Tridimage's reputation attracts the attention of both established and emerging companies operating in Latin America, the US and Europe. Tridimage has worked in more than 30 countries in the world, carrying out more than 7000 projects. Tridimage designs have won many awards: Pentawards, Vertex Awards, A' Design Awards, Ameristar, Seal of Good Design, POPAI, Estrella del Sur and Pack Andina. 


NOMINATION DETAILS

Minka Chocolate Packaging by Tridimage is a Nominee in Packaging Design Category.

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AWARD DETAILS

Minka Chocolate Packaging by Tridimage is Winner in Packaging Design Category, 2018 - 2019.



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