Brumberg Light & Building Fair Stand by Ueberholz GmbH

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DESIGN DETAILS
DESIGN NAME:
Brumberg Light & Building

PRIMARY FUNCTION:
Fair Stand

INSPIRATION:
The ambiance of the Sauerland spruce forest, the region the company is based in, inspired us. The spruce forest should be experienced by walking through the fair stand.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
As a symbolic representation of the region the company is based in, the Sauerland spruce forest is depicted on semi-transparent ceiling-high gauze fabric. Spruce scent invites visitors to a multi-sensory experience in the exhibition. A modular, reusable mullion and transom construction emphasizes the architectural design of building structures. Pulsating light leads visitors to the different communication and product areas in the exhibit.

OPERATION / FLOW / INTERACTION:
- symbolic representation of the region - spruce scent invites visitors to a multi-sensory experience in the exhibition - pulsating light leads visitors to the different communication and product areas in the exhibit - the highlight for visitors is the VITA LED ROOM, an audio-visual experience that can be controlled using Alexa. A room which seems endless. A fully-reflective ceiling-high LED wall stands in front, with surrounding mirrors reflecting the image and making it seem to continue into infinity

PROJECT DURATION AND LOCATION:
The project was exhibited in Light + Building in Frankfurt in March 2019

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
- semi-transparent ceiling-high gauze fabric - modular, reusable mullion and transom construction - Pulsating lights - fully-reflective ceiling-high LED wall with surrounding mirrors reflecting the image and making it seem to continue into infinity

SPECIFICATIONS / TECHNICAL PROPERTIES:
412.00 square meters

TAGS:
lighting, forest, fair, gauze, manufacturer, ueberholz, brumberg, light and building

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2018-11-02 11:21:40

TEAM MEMBERS (1) :


IMAGE CREDITS:
photoprop Frank Dora

PATENTS/COPYRIGHTS:
Copyrights belong to Ueberholz, 2018.

Visit the following page to learn more: https://www.ueberholz.de/Aktuelles/aktuelles_ d.html
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Brumberg-Leuchten GmbH & Co. KG

PROFILE:
Brumberg makes luminaires for lighting solutions. Light. For generations, our aim is to serve the respective space requirements in architecture with intelligent, sensible and controllable luminaires. Just like a forest that is always "right" for everyone at different times of the day and year.

NOMINATION DETAILS

Brumberg Light & Building Fair Stand by Ueberholz Gmbh is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Brumberg Light & Building Fair Stand by Ueberholz Gmbh is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



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