DESIGN NAME: Brumberg Light & Building
PRIMARY FUNCTION: Fair Stand
INSPIRATION: The ambiance of the Sauerland spruce forest, the region the company is based in, inspired us. The spruce forest should be experienced by walking through the fair stand.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: As a symbolic representation of the region the company is based in, the Sauerland spruce forest is depicted on semi-transparent ceiling-high gauze fabric. Spruce scent invites visitors to a multi-sensory experience in the exhibition. A modular, reusable mullion and transom construction emphasizes the architectural design of building structures. Pulsating light leads visitors to the different communication and product areas in the exhibit.
OPERATION / FLOW / INTERACTION: - symbolic representation of the region
- spruce scent invites visitors to a multi-sensory experience in the exhibition
- pulsating light leads visitors to the different communication and product areas in the exhibit
- the highlight for visitors is the VITA LED ROOM, an audio-visual experience that can be controlled using Alexa. A room which seems endless. A fully-reflective ceiling-high LED wall stands in front, with surrounding mirrors reflecting the image and making it seem to continue into infinity
PROJECT DURATION AND LOCATION: The project was exhibited in Light + Building in Frankfurt in March 2019
FITS BEST INTO CATEGORY: Interior Space and Exhibition Design
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PRODUCTION / REALIZATION TECHNOLOGY: - semi-transparent ceiling-high gauze fabric
- modular, reusable mullion and transom construction
- Pulsating lights
- fully-reflective ceiling-high LED wall with surrounding mirrors reflecting the image and making it seem to continue into infinity
SPECIFICATIONS / TECHNICAL PROPERTIES: 412.00 square meters
TAGS: lighting, forest, fair, gauze, manufacturer, ueberholz, brumberg, light and building
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2018-11-02 11:21:40
TEAM MEMBERS (1) :
IMAGE CREDITS: photoprop Frank Dora
PATENTS/COPYRIGHTS: Copyrights belong to Ueberholz, 2018.
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