Poker Kingdom Coffee Gift Box by Jiang Hong-Da

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DESIGN DETAILS
DESIGN NAME:
Poker Kingdom Coffee

PRIMARY FUNCTION:
Gift Box

INSPIRATION:
A system of classification which makes complicated information about coffee like types, flavors, origin, roasting levels and processing methods sorted by the idea of poker. The designer has also visualized numerous information and figures to help consumers choose the coffee they like intuitively and easily.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The high-density fibrous paper has been chosen for the product. The application of the wasting materials of the fir forest has reduced the stress on the local environment which also expresses the charm of natural Hokkaido on the paper about. The natural materials applied are easy to decompose which also interpret the coffee grounds made in the grinding process.

OPERATION / FLOW / INTERACTION:
Master roasting technique, help you to roast the great coffee which warms up people's hearts. Jokers: Brightness and Darkness. The brightness represents “Natural processed beans: the trace of god cat”, and the darkness represents “Picked-in-night beans: the gaze of god cat”. The attractive, mellow fragrance lets god cat come to ask. Spades: The kingdom of magic, the elemental: Salamander (fire). Master roasting technique, help you to roast the great coffee which warms up people's hearts. Hearts: The kingdom of art, the elemental: Undine (water). Master brewing technique, help you to brew the coffee with mellow fragrance. Diamonds: The kingdom of technology, the elemental: Sylph (wind). Unique mixing technique, help you to mix the coffee at the golden ratio. Clubs: The kingdom of nature, the elemental: Gnome (earth). Excellent planting technique, help you to cultivate the purest wonderful beans.

PROJECT DURATION AND LOCATION:
The project started in April 2018 in Taiwan and finished in August 2018 in Taiwan.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The Pantone 871u rich gold has been applied to the box of the gift box which represents the golden ground growing the coffee trees. aqueous coating and overprinting techniques have been applied to the box to make the golden color greater, gold tooling technique has been applied to build up "the wall of the kingdom of best coffee". The golden ratio and the golden cut have been used to make the illustrations, the four suits represent the four processing methods individually. The best geometric appearance is successfully built up by the form, the colors, the stories and the elements of coffee.

SPECIFICATIONS / TECHNICAL PROPERTIES:
235mm x 265mm x 140mm

TAGS:
Coffee, Packaging, Environment, Gift box, Poker kingdom

RESEARCH ABSTRACT:
Professional Roasting Concept which able to melt one's heart. Roasting Concept-Nordic style fast roast concept, double roast concept, Japanese style slows roast concept. Each number (1-10) on the card represents different roast level, ranging from 10% roast level ( light roast ) to 100% roast level (dark roast). J, Q & K cards represent natural processed coffee. Sophisticated Brewing Method to brew for a cup of aromatic coffee. Brewing temperature (degrees). Each number (1-10) on the card represents different brewing temperature (degrees), ranging from high temperature: 96 degrees to lower temperature: 87 degrees(typically from light roast coffee to dark roast coffee). J, Q & K cards represent washed processed coffee. Unique Coffee Blending Concept to formulate the golden ratio coffee. Golden ratio formulated by scientific theory. Each number (1-10) on the card represents 10 different blends of coffee, ranging from a light roast to dark roast. J, Q & K cards represent honey processed coffee. Excellent Plantation Techniques which produce world's finest coffee. Characteristics by coffee regions. Each number (1-10) on the card represents single origin coffee from 10 different regions ranging from light roast coffee to dark roast coffee. The J card represents washed processed coffee, Q card represents honey processed coffee and K card represents natural processed coffee.

CHALLENGE:
Classifying coffee is always the hardest part since there are complicated, various kinds of coffee. This is the reason why the designer designed the package. The designer used poker elements to simplify the classifying process, which makes people easier access to the coffee they want.

ADDED DATE:
2018-11-01 08:33:15

TEAM MEMBERS (3) :
Designer: Jiang, Hong-Da, Designer: Su, I-Chan and Designer: Gu, Yi

IMAGE CREDITS:
Illustrator: Chien, Yu-Shu
Illustrator: Ling Yu-Rong
Photography: Mo Chien

PATENTS/COPYRIGHTS:
Copyrights belong to HWC ROASTERS FOOD & BEVERAGE CO., LTD and Hong Da Design Studio, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Hong Da Design Studio

PROFILE:
From a different point of view to create works that exceed its commercial value. Specialize in visual Graphics, packagings, booklets and album cover designs. Also, involve with different corporate brand image designs and typography with many years of experience.

NOMINATION DETAILS

Poker Kingdom Coffee Gift Box by Jiang Hong-Da is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Jiang Hong-Da is also kept secret. This information will also be available later.
AWARD DETAILS

Poker Kingdom Coffee Gift Box by Jiang Hong-Da is Winner in Packaging Design Category, 2018 - 2019.



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