Barrel Creek Provisions Logo and Packaging Design by Pencil Worx, Sam Ayling |
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| DESIGN NAME: Barrel Creek Provisions PRIMARY FUNCTION: Logo and Packaging Design INSPIRATION: Probiotics were making their way into the mainstream and these naturally fermented veggies were flying off Whole Food’s shelves in Austin, the company’s hometown. It was time to expand nationally and, to do so, they needed to stand out from the noise as both wholesome and powerpacked. UNIQUE PROPERTIES / PROJECT DESCRIPTION: We wanted to make it easy for consumers to see how natural, nutrient-packed and effective these veggies were. To do so, we created a name that evoked the cold, fresh water of Austin’s Greenbelt springs, and paid homage to the age-old barrel picking process. We used classic botanical illustrations to highlight the natural, earthy ingredients while the packaging’s compositional simplicity insured maximum shelf impact. OPERATION / FLOW / INTERACTION: The product is generally refrigerate to keep the probiotic vegetable fresh. They come in three products sizes. The consumer can select a soft pack travel size pouch, a traditional glass 16 or 32 FL OZ jar or the fermented brine juice which is also a glass bottle. The glass jar or bottle help keep the vegetable fresh along with also maintain a level of authenticity. The strong, bold logotype give product more visibility and shelf impact. PROJECT DURATION AND LOCATION: The project started in April 2017 in New York and finished in January 2018 in New York, and the product. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Created using the Adobe Illustrator. To keep costs to a minimum the label artwork was digitally printed and then laminated to protect shipped and refrigerated. SPECIFICATIONS / TECHNICAL PROPERTIES: Jar Label dimensions 228mm x 58mm, Gut Love 16oz Bottle Dimensions 228mm x 82mm & Pouch Label Dimensions 64mm x 95mm. TAGS: Naming, Brand Stratergy, Logo design, Packaging RESEARCH ABSTRACT: We did extensive product research within the fermented sector to understand the competitive set. We also research our clients existing packaging design to identify how we could improve the overall all design and shelf impact. CHALLENGE: Marking sure that all the ingredients were measured correctly was a big challenge for a small family owned business. The nutritional fact, amount per serving, cholesterol, sodium, total carbs and protein facts needed to be accounted for and FDA approved. ADDED DATE: 2018-10-26 16:56:44 TEAM MEMBERS (1) : Sam Ayling, Hilary Folger IMAGE CREDITS: #1: Pencil Worx, Sam Ayling Founder & Creative Director #2: Logotype, Packaginging, #3: Jar Label, #4: Pouch label, #5: Website landing page, #6: Stationery, #7: Tote bag, #8: Uniform, #9: Badge |
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| Visit the following page to learn more: https://www.pencilworx.agency/barrel-cre |
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NAME: Pencil Worx PROFILE: Pencil Worx is an independent design studio located in NYC. Creating iconic brands from start to finish, transforming businesses through creativity. Each idea starts with a simple pencil sketch. Developing creative work that hangs in the gallery of everyday life – from the Southwest planes flying overhead to the Stanley tape measure in your toolbox. Pencil Worx has designed logos for Fortune 500 companies and some of the most promising start-ups of our time. |
| AWARD DETAILS | |
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Barrel Creek Provisions Logo and Packaging Design by Pencil Worx, Sam Ayling is Winner in Packaging Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Pencil Worx, Sam Ayling. · Click here to register inorder to view the profile and other works by Pencil Worx, Sam Ayling. |
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