Joy City Kid's World Shopping Center by Shen Junwei

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DESIGN DETAILS
DESIGN NAME:
Joy City Kid's World

PRIMARY FUNCTION:
Shopping Center

INSPIRATION:
Inspired by Dandelion Hill,imagining the form of hills when adopting the rhythm of"contouring lines"in an undulating geography.In this space of 4200 square meters, the retailing stores and public entertainment areas are merged into the circular moving stream of visitors. Like a palette being knocked over,the project brushes up to 200 colors in areas with different themes.Art installations and stores bump into and merge with each other,bringing livelihood and amusing expectations to the space.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
How to integrate the three-layer staggered structure of different heights on this floor is a challenge for the architect.Derived from the concept of Dandelion Hill,the whole space grows and flows naturally with the rhythm of the"contour lines".Splendid colors shift between entertainment zone and retailing stores,where the communication between families takes place and kids are growing up.Through creating an interactive space,the design enlightens and inspires the kids.

OPERATION / FLOW / INTERACTION:
The entire space is metaphorical for the process of life from budding,growing to maturity,encouraging the creative caprices and ideas to grow in kids,and leading them to explore the magic of nature.It is also an experimental innovation to insert recreational activities in retailing spaces.

PROJECT DURATION AND LOCATION:
finished in july 2018 in shanghai

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Main material: Aluminum,Iron,Stainless steel,Wood,Diatom mud,Terrazzo,How to integrate the three-layer staggered structure of different heights on this floor is a challenge for the architect.Derived from the concept of Dandelion Hill,the whole space grows and flows naturally with the rhythm of the"contour lines".imagining the form of hills when adopting the rhythm of"contouring lines"in an undulating geography.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The main scene is in the lift hall,the dandelion stems breaking through the soil and spreading.The"singing"stem art installation encourages the kids to hear the nature simply with ear,paying close attention.As kids are opening eyes,enjoyable Flower Bud Book House and splendorous"Rainbow Forest"come to sight.The kids climb through the playful sliders with their body fully touching and feeling the movement,exploring tree houses in central plaza.In the end, they reach the shining "Fairy Masquerade"

TAGS:
Joy city kid's world, Shen junwei,Arizon design

RESEARCH ABSTRACT:
The Kid's World on the sixth floor of the south building in Shanghai Joy City is the spatial extension of this love-themed shopping mall.This area of entertainment and retailing is delicately designed for kids aging 3 to 10, which provides enriching,interesting and diversified experiences.

CHALLENGE:
The architect is inspired by Dandelion Hill,imagining the form of hills when adopting the rhythm of"contouring lines"in an undulating geography.In this space of 4200 square meters,the retailing stores and public entertainment areas are merged into the circular moving stream of visitors. Derived from the concept of Dandelion Hill,the whole space grows and flows naturally with the rhythm of the"contour lines".

ADDED DATE:
2018-10-25 08:09:36

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1: Photographer Dirk Weiblen,Image #2: Photographer Dirk Weiblen,Image #3: Photographer Dirk Weiblen,Image #4: Photographer Dirk Weiblen,Image #5: Photographer Dirk Weiblen,

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Shen junwei

PROFILE:
I’m Shen junwei, coming from Shanghai, China. I am the General Design Director, as well as the Founder of Arizon Design. I have 16 years of working experience in the field of commercial retailing space design. I believe that every project should develop the architecture aesthetic and commercial potential to the most extent. Through the perfectly balanced mergence of art and technology, we can create an experience that inspires imagination out of daily routine. Influenced by the culture of Chinese Confucius Philosophy, I think profoundly about how to make the human species and nature correspond harmoniously under the theory of “The Unity of Universe and Human”… I wish that the space we construct is a status of common existence. The conversation emerges between people and this environment can speak to the subconscious need of all participants. The environment invites all human to be part of it, upon which a universal pattern of relationship can be built. For the moment, my company focuses mainly on the design field of department stores and shopping centers. 1. For every one of the projects, we must exert all our efforts and fight to accomplish it in the best status. 2. I must continuously adjust the subtle balance between commercial operation and cost management, so that the design comes to physical existence. 3. My team must stay on alert throughout the whole project and think hard. We need to reach an agreement with the proprietors who share the common opinion and provide us the opportunity, making sure that they are aware of the vision the designers depict. Design drives the future of commerce. The only way for design to carry on, is through a thinking pattern with a heart fulfilled with imagination and freedom. My vision for this professionalism is to make full use of all the vocational knowledge, personal life experience and the accumulation of philosophical thinkings, so that the relationship between human and nature, from person to person can be demonstrated perfectly in a commercial space…

NOMINATION DETAILS

Joy City Kid's World Shopping Center by Shen Junwei is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Joy City Kid's World Shopping Center by Shen Junwei is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.

· Read the interview with designer Shen Junwei for design Joy City Kid's World here.

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