IRIS Ceramic Store Shop by Yao Xiaobing

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DESIGN DETAILS
DESIGN NAME:
IRIS Ceramic Store

PRIMARY FUNCTION:
Shop

INSPIRATION:
It is the first step for us to sort out the brand image. Interior design is only a sales prop for a mall store, and whether the image of a brand store matches the temperament of the brand product itself, which is especially important for the establishment of a brand store's initial market recognition impression. The purpose of our project is to build an image of an Italian import brand.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
IRIS Ceramic Store is a tile shop for Italian imports. It is composed of three small shops, whose functions are exhibition hall A, exhibition hall B, general service desk and IRIS business center. In the case of very small storefronts, the primary problem to be solved in the design is how to improve the brand image in a small space, and solve the product display and sales links of cross-store mode.

OPERATION / FLOW / INTERACTION:
It takes time for a brand to enter ordinary people's daily life, and time for a brand to find loyal customers who belong to its own brand. What we want to do now is to let a small store get out of the same category of many brand images. Let the brand store have the free guest when the shopping mall stores sell The role of the customer, so that more suitable for the brand target customers into the store, so that the brand's product temperament more in its display space to show their unique charm and temperament.

PROJECT DURATION AND LOCATION:
The project started in April 2018 in Chengdu and finished in July 2018 in Chengdu.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
In the design, the senior sense of space is mainly expressed with gray, and the decoration is made with golden materials, so that the overall image can create a sense of value for the brand. The inclined frame porch of the entrance has a variable visual effect, enhancing the privacy of the space and attracting passing customers into the store.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project covers a total of 276 square meters. As a 72 square meters exhibition hall, exhibition hall A is the smallest one. The space of exhibition hall B is square meters, which divided into three parts: exhibition hall, general service desk and business negotiation room.

TAGS:
Interior, Commercial, Exhibition Hall, Modern, Simple, Brand image

RESEARCH ABSTRACT:
For an imported brand image, we have made a lot of new attempts and explorations in terms of space design language skills and new materials. Both the expansion of the application area of tiles in the sample space, the use of new customized linear lamps, and the combination of space materials' artistic visual effects and tile display have made breakthroughs relative to the traditional design.

CHALLENGE:
For a small store of only 100 to 200 square meters, it is the first problem to make an Italian import brand image store that mainly based on sample display, meeting the functions of high-level conference, design area, sales reception and so on. Store A and store B are 20 meters apart. The second difficulty is how to make the two stores output the same brand impression.

ADDED DATE:
2018-10-23 09:48:01

TEAM MEMBERS (3) :
Main Designer: Yao Xiaobing, Assistant Designer: Xiao Yuqing and Assistant Designer: Luo Baoan

IMAGE CREDITS:
Image #1: Photographer Ji Guang, IRIS Ceramic Store, 2018.
Image #2: Photographer Ji Guang, IRIS Ceramic Store, 2018.
Image #3: Photographer Ji Guang, IRIS Ceramic Store, 2018.
Image #4: Photographer Ji Guang, IRIS Ceramic Store, 2018.
Image #5: Photographer Ji Guang, IRIS Ceramic Store, 2018.

PATENTS/COPYRIGHTS:
The copyrights belong to Yao Xiaobing, 2018.

Visit the following page to learn more: http://uee.me/a9GH8
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Yao Xiaobing Space Design Studio

PROFILE:
Yao Xiaobing Space Design Studio is a high-end design brand. This studio is dominated by design director Yao Xiaobing, who advocates creativity and pure design and focuses on the case of high-quality design. We believe that the language expression of design is the beauty of life, and what is needed to realize people's imagination of space beauty is their dedication to beauty.

NOMINATION DETAILS

Iris Ceramic Store Shop by Yao Xiaobing is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Iris Ceramic Store Shop by Yao Xiaobing is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



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