Green Conut Handmade Soap by Zi Haui Shen

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DESIGN DETAILS
DESIGN NAME:
Green Conut

PRIMARY FUNCTION:
Handmade Soap

INSPIRATION:
The project strives to present the product's most natural scent by finding how to display the "unscented"; characteristic of the product's ingredients through the inspiration of returning to the natural essence of plants. The brand logo is a combination of the initials "G" and "C" in Green Conut. Highlighting the brand spirit of "return to original - purely unscented", the logo contains the visual effects of rotating arrows. It is a metaphor for the importance the brand places on nature's ecological cycle, originating from the raw energy of mother nature and evoking one's admiration for nature. It is a symbol of sustainable management, as well as continuous cycles and expansion.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Green Conut started out with professional handmade soap. It has been more than eight years since its establishment with diverse products and a loyal customer base. “Unscented” is the most unique feature of the products, giving it a good advantage in the market. However, the brand and packaging lacks clear recognition, positioning, and differentiation from other competitive products. Thus, the prominent features of the products are unable to be conveyed by its image.

OPERATION / FLOW / INTERACTION:
Brand recognition should be completely portrayed on product series packaging and the combination with the series features, color schemes, and illustrations of its ingredients will allow the brand packaging to not only be visually unified but also retain the series’ features. It conveys the advantages of the product. A new outer design for the soap series box is a solution for product information integration and systemization which helps consumers understand product content. A shared box model has also been designed to save costs on inventory and printing. The cover paper uses the same packaging material by design, and retains the old image while presenting its simplistic and beautiful quality.

PROJECT DURATION AND LOCATION:
The project started in October 2017 in Taiwan and was finished in February 2018.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Box contains gold foil hot stamped.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Unscented Soap: packaging dimensions are 10 x 10 x 3.5 cm, made of paperboard. Anti Mosquito: packaging dimensions are 5.5 x 5.5 x 4 cm, made of paperboard. Other sets are 12 x 3 x 3 cm Lip Balm: packaging dimensions are 10 x 3.5 x 3.5 cm, made of paperboard. Organic Pure Golden Shea Butter: packaging dimensions are 9 x 9 x 9 cm, made of paperboard. Other sets are 9 x 7 x 9 cm

TAGS:
Packaging design, Brand design, Handmade Soap, Taiwan design, Rebranding & corporate identity

RESEARCH ABSTRACT:
The unscented feature is the brand's most important element. In order to highlight its unscented feature, the source ingredients are illustrated using a single color (brown). The material is combined with the logo to form an auxiliary image which presents an unscented visual experience, thus strengthening and differentiating the brand features. It has also successfully stood out among similar products.

CHALLENGE:
Retaining unified brand recognition and the systemization of the series allows the products' features to become clear. At the same time, it saves printing costs and solves the problem of inventory.

ADDED DATE:
2018-10-03 02:05:00

TEAM MEMBERS (1) :
Zi Huai Shen

IMAGE CREDITS:
Zi Haui Shen, 2018.

Visit the following page to learn more: https://www.sumpdesign.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
GREEN CONUT

PROFILE:
Green Conut started out with professional handmade soap. It has been more than eight years since its establishment with diverse products and a loyal customer base. “Unscented” is the most unique feature of the products, giving it a good advantage in the market.

NOMINATION DETAILS

Green Conut Handmade Soap by Zi Haui Shen is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Zi Haui Shen is also kept secret. This information will also be available later.
AWARD DETAILS

Green Conut Handmade Soap by Zi Haui Shen is Winner in Packaging Design Category, 2018 - 2019.



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