Green Conut Handmade Soap by Zi Haui Shen

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DESIGN DETAILS
DESIGN NAME:
Green Conut

PRIMARY FUNCTION:
Handmade Soap

INSPIRATION:
The project strives to present the product's most natural scent by finding how to display the "unscented"; characteristic of the product's ingredients through the inspiration of returning to the natural essence of plants. The brand logo is a combination of the initials "G" and "C" in Green Conut. Highlighting the brand spirit of "return to original - purely unscented", the logo contains the visual effects of rotating arrows. It is a metaphor for the importance the brand places on nature's ecological cycle, originating from the raw energy of mother nature and evoking one's admiration for nature. It is a symbol of sustainable management, as well as continuous cycles and expansion.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Green Conut started out with professional handmade soap. It has been more than eight years since its establishment with diverse products and a loyal customer base. “Unscented” is the most unique feature of the products, giving it a good advantage in the market. However, the brand and packaging lacks clear recognition, positioning, and differentiation from other competitive products. Thus, the prominent features of the products are unable to be conveyed by its image.

OPERATION / FLOW / INTERACTION:
Brand recognition should be completely portrayed on product series packaging and the combination with the series features, color schemes, and illustrations of its ingredients will allow the brand packaging to not only be visually unified but also retain the series’ features. It conveys the advantages of the product. A new outer design for the soap series box is a solution for product information integration and systemization which helps consumers understand product content. A shared box model has also been designed to save costs on inventory and printing. The cover paper uses the same packaging material by design, and retains the old image while presenting its simplistic and beautiful quality.

PROJECT DURATION AND LOCATION:
The project started in October 2017 in Taiwan and was finished in February 2018.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Box contains gold foil hot stamped.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Unscented Soap: packaging dimensions are 10 x 10 x 3.5 cm, made of paperboard. Anti Mosquito: packaging dimensions are 5.5 x 5.5 x 4 cm, made of paperboard. Other sets are 12 x 3 x 3 cm Lip Balm: packaging dimensions are 10 x 3.5 x 3.5 cm, made of paperboard. Organic Pure Golden Shea Butter: packaging dimensions are 9 x 9 x 9 cm, made of paperboard. Other sets are 9 x 7 x 9 cm

TAGS:
Packaging design, Brand design, Handmade Soap, Taiwan design, Rebranding & corporate identity

RESEARCH ABSTRACT:
The unscented feature is the brand's most important element. In order to highlight its unscented feature, the source ingredients are illustrated using a single color (brown). The material is combined with the logo to form an auxiliary image which presents an unscented visual experience, thus strengthening and differentiating the brand features. It has also successfully stood out among similar products.

CHALLENGE:
Retaining unified brand recognition and the systemization of the series allows the products' features to become clear. At the same time, it saves printing costs and solves the problem of inventory.

ADDED DATE:
2018-10-03 02:05:00

TEAM MEMBERS (1) :
Zi Huai Shen

IMAGE CREDITS:
Zi Haui Shen, 2018.

Visit the following page to learn more: https://www.sumpdesign.com


CLIENT/STUDIO/BRAND DETAILS
NAME:
GREEN CONUT

PROFILE:
Green Conut started out with professional handmade soap. It has been more than eight years since its establishment with diverse products and a loyal customer base. “Unscented” is the most unique feature of the products, giving it a good advantage in the market.



NOMINATION DETAILS

Green Conut Handmade Soap by Zi Haui Shen is a Nominee in Packaging Design Category.

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AWARD DETAILS

Green Conut Handmade Soap by Zi Haui Shen is Winner in Packaging Design Category, 2018 - 2019.



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COMMENTS
Giulia Esposito Comment #8075 on December 26, 2022, 8:24 am
I am absolutely in love with this design! The vibrant colors and the intricate details make this packaging so eye-catching and interesting. It is clear that a lot of attention and thought has gone into this creation. The design is truly unique and original, and it is sure to stand out on the store shelf. It is also incredibly eco-friendly, making it a great choice for those looking for an environmentally conscious product. I am sure that the handmade soap it advertises is of the highest quality. Congrats to Zi Haui Shen for winning the A' Design Award for this amazing packaging design!
Adam Harris Comment #57316 on January 3, 2023, 8:47 pm
I am truly impressed by the creativity and thought put into the Green Conut product line. By creating a logo that showcases its unscented feature, and using a single color to illustrate its source ingredients, the brand is able to clearly communicate its unique qualities and stand out in the market. Additionally, the unified brand recognition and systemization of the series are highly commendable as they enable the features of the products to be seen more easily, while also saving on costs. This is truly an innovative and impressive work.
Chloe Turner Comment #65561 on January 4, 2023, 12:35 am
I'm in awe of the creativity and skill it took to create such a beautiful packaging design for Green Conut's Handmade Soap. The combination of the initials ‘G’ and ‘C’ in the brand logo and the visual effect of rotating arrows, symbolizing nature's ecological cycle, is simply stunning. It serves as reminder that we should admire and appreciate nature and its energy. The design also speaks volumes about sustainable management and the importance of continuous cycles and expansion. It is truly a work of art that deserves to be celebrated and admired.
Mark Allen Comment #66660 on January 4, 2023, 1:06 am
This award-winning work in Packaging Design is a great example of how to create a unified brand recognition and systemize a product series. The use of a single color (brown) to illustrate the source ingredients and the combination of the logo with the material to form an auxiliary image is very creative and effective in highlighting the products's unscented feature. It is also commendable that the packaging design was able to save on printing costs and solve the problem of inventory. Overall, this amazing work has successfully stood out among similar products and is a great example of sustainable design.
Elisabeth Clark Comment #67926 on January 4, 2023, 1:42 am
I am absolutely amazed at the sheer brilliance behind Zi Haui Shen's work, Green Conut. From the thoughtful research to the inspiring logo, it is clear that this design has been meticulously crafted to showcase the natural essence of the product. This is further amplified by the single color palette which perfectly reflects the "unscented" characteristic of the product's ingredients. Truly, this design is a testament to the fact that less is indeed more. Congratulations again to Zi Haui Shen for this well-deserved award and for creating such a beautiful and unique design.

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