Xiang Song Restaurant by Noontide Design Ltd

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DESIGN DETAILS
DESIGN NAME:
Xiang Song

PRIMARY FUNCTION:
Restaurant

INSPIRATION:
Noontide design is committed to coordinate the culture with a commercial space. One of the special design inspirations comes from food ingredients. hunan ranks first among china’s provinces in rice farming, which provides a rich material basis for the development of hunan cuisine. These typical elements represent hunan cuisine, imply the restaurant uses natural materials in dishes, and praise the long history of rice farming in hunan.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Xiang song is a hunan cuisine restaurant designed with the theme calling harvest in the paddy. The inspiration comes from chinese traditional agricultural elements, which are represented by straw and rice fields. You will notice the door is decorated with aluminum straw, and the golden rice fields are surrounding the tables, to create a harvest scene. The luminaire is decorated with fishnet, to represent the fishery culture of hunan.

OPERATION / FLOW / INTERACTION:
The space separates from three blocks of different themes. Under the design concept of the rice field feast, it displays loam wall (raw) building materials and techniques in rural China). Net fishing (custom made fishing net lamp) and harvest scene (winnower and autumn harvest). All these application use of the elements and scene builds is related to design concept and dishes, easy for the customer to having the fresh and organic food as through rural rice field.

PROJECT DURATION AND LOCATION:
The project started in June 2018 in Guangzhou and finished in August 2018 in Guangzhou,and was exhibited in Guangzhou in September 2018.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Xiang song door is decorated with aluminum straw are well-arranged, which represents an orderly beauty. And the plastic golden rice fields are surrounding the tables, to create a harvest scene, contributed to the theme of harvest in the paddy.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project space: 640 square meters.

TAGS:
Australian sandstone, yellow brick wall, wire drawing stainless steel, toughened glass

RESEARCH ABSTRACT:
At the beginning of the project, Noontide made communicate in-depth with the owner, seeking for a new and usual includes the satisfaction with the functions. The rice ears in the restaurant are made of plastic that has been combined with flames retardant materials. The straws are made of aluminum sheets, neatly arranged and decorated with the exterior of the restaurant. In this way, not only the visual effects meet our original intention, but both safety and practically are also fully considered.

CHALLENGE:
The theme of the xiang song restaurant is a feast in a rice field. As of such, straws and rice ears were selected to be the main design elements. The challenge this brings along is the fact that straws and rice ears are difficult to install as they can hardly ever stand still. Added to that, they are highly combustible materials that easily grow worms.

ADDED DATE:
2018-09-30 13:20:09

TEAM MEMBERS (10) :
MICHAEL CHOI, FRANK FEI, LI MA, HONGQIANG ZHANG, PEIYU XIAO, TIANTIAN XU, ZHIWEI ZHOU, SHAOXIN WEI, SHUAI LI and

IMAGE CREDITS:
Image#1The method of this piece of work is to transform traditional elements with modern interior design, to create a quality, comfortable and welcoming dining space.
Image#2The interior design creates a comfortable and welcoming atmosphere. It brings the customer to a hidden paradise in the bustling city, where they can enjoy a moment of peace.
Image#3A photograph shows the harvest Autumn at a farm field in Hunan .
Image#4 With the soft lighting, the brick floor glows a new look. It offers a natural color transition from dark to light, from the furniture to the golden fields.
Image#5The aluminum rice straw outside the restaurant are well-arranged, which represents an orderly beauty.


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CLIENT/STUDIO/BRAND DETAILS
NAME:
Noontide design. ltd

PROFILE:
Shenzhen Noontide Design Consultant co., ltd. is a strategic commercial space solution design company integrating brand planning positioning, graphic visual performance and interior space design services. Build up by several industry elites which of those accumulate abundant of professional backgrounds and experiences in depth, regarding catering interior as the main principle. The design services range of catering to hotel, club and commercial space.

NOMINATION DETAILS

Xiang Song Restaurant by Noontide Design Ltd is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Xiang Song Restaurant by Noontide Design Ltd is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



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