Appetisi Cheese by Fanny De Bray

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DESIGN DETAILS
DESIGN NAME:
Appetisi

PRIMARY FUNCTION:
Cheese

INSPIRATION:
While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break. « Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.

OPERATION / FLOW / INTERACTION:
This product is sold in supermarkets in Europe. Fromage product in France.

PROJECT DURATION AND LOCATION:
The project started in July 2017 and ended in February 2018.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Plastic packaging with a transparent window to see the cheese.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Dockpack : 150mm x 190 mm Slice of cheese : 127mm x 220 mm

TAGS:
Cheese, personification of cheese, fun, shift, desecration of cheese

RESEARCH ABSTRACT:
1) brand platform 2) Naming 3) Logo 4) Packagings

CHALLENGE:
The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.

ADDED DATE:
2018-09-28 23:45:59

TEAM MEMBERS (2) :
Fanny de Bray (Creative director) and Amandine Lantelme (Brand strategist and Copywriter)

IMAGE CREDITS:
Illustration : Fanny de Bray

PATENTS/COPYRIGHTS:
Copyrights belong to Fanny de Bray

Visit the following page to learn more: https://www.madeforyou-agency.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
APPETISI by Granarolo

PROFILE:
The Granarolo group, leading Italian group and leader in the Italian cheese industry, mainly with Casa Azzura, is launching a new brand of cut out cheeses. In 2013 he/they bought the French group CIPF codipam and their site “Les Fromagers de St Omer” a factory who specializes at processing and transforming cheese.

NOMINATION DETAILS

Appetisi Cheese by Fanny De Bray is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Fanny De Bray is also kept secret. This information will also be available later.
AWARD DETAILS

Appetisi Cheese by Fanny De Bray is Winner in Packaging Design Category, 2019 - 2020.



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