Somerset Hangzhou Serviced Residence by Tao Huang and Zhihong Li |
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| DESIGN NAME: Somerset Hangzhou PRIMARY FUNCTION: Serviced Residence INSPIRATION: Following the core philosophy featuring warmth and harmony of Somerset brand under Ascott, designers are committed, by working hard on Hangzhou, a picturesque city, to tap into its unique aesthetic quality and cultural legacy with a focus on modern context and sustainability, and breathing into the space an artistic conception of Oriental white space and a touching spirit of elegance, to the building of a homely, comfortable housing for global elites. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Located on the bank of the Qiantang River and overlooking the river landscapes, the project is an important part of a large landmark complex. The simple, natural and smooth design will arouse in residents an endless imagination of a pleasant life, and set up a new and forward-looking standard for long-term rental apartment. OPERATION / FLOW / INTERACTION: In Hangzhou, every scenic spot has a story behind it amidst a strong humanistic atmosphere, which underpins the prosperity with a poetic and profound quality. Such lines, echoing throughout the time, sparks a love for nature in such an elegant and harmonious landscape, enable visitors to forget about the hustle and bustle of urban life and enjoy the peace of mind. Somerset, located in the emerging core district, is a project fully reflecting aesthetic taste, personality and artistic interest, integrating Chinese artistic conception into metropolitan space, creating a platform for citizens to unwind, and revealing the true meaning of life. PROJECT DURATION AND LOCATION: The project started in May 2017 in Hangzhou and finished in June 2018. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: Chinese tradition aesthetics holds it that beauty lies not in objects or landscape, but in imagery. The design, inspired by the basic principles of eastern philosophy, presents a good narrative of white space. With a focus on the essence, simple stones, warm wood grains and the white texture of the fiber wall fabric keep the tone soft, underscoring the transparency of the space. The art of white space not only sparks imagination, but allows dwellers to develop their own views on life. In line with the special functions of serviced residence, spacious tailor made storage space is designed for permanent residents in a harmonious and elegant background created with lines and color system. Residents from across the world can bring articles as they wish, thus turning it into another homely residence outside their hometown. SPECIFICATIONS / TECHNICAL PROPERTIES: 28060 square meters TAGS: white space, sustainability, elegance, serviced residence, poetic, essence, oriental philosophy RESEARCH ABSTRACT: A place to call Home, wherever you may be. For designers, Somerset is more a buffer between the outside world and inner experience, than a refined aesthetic space. Equipped with fashionable home entertainment facilities, it supports all kinds of activities. Here one will find a balance well struck among gathering, leisure and business activities. After a day of efficient work, it is indeed a perfect place for residents to invite friends to enjoy the views and have a good time. CHALLENGE: As the wind abates in the late night, the bright moon sheds her light upon the crystal green river water. Global elites from all walks of life who are making remarkable contributions can surely feel at home in these smart apartments. When the street lamps light up the evening, they can free themselves from worries, relax totally to become part of the nature, liberate their mind from troubles, and enjoy the best things our life can offer. ADDED DATE: 2018-09-26 12:01:49 TEAM MEMBERS (3) : Creative Director: Tao Huang, Design Director: Zhihong Li and IMAGE CREDITS: Yan Ming PATENTS/COPYRIGHTS: Copyrights belong to 31 Design, 2018. |
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| Visit the following page to learn more: http://www.sz31design.com/ | |||||
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NAME: 31 Design PROFILE: 31 Design is dedicated to diversified interior design, customized decoration and furnishings services. We not only have extensive experience in working with many global brand hotels, but also have been setting the cutting-edge standard for emerging hotel brands in China. In the high-end real estate sector, we are also increasingly favored by influential developers. At the same time, we provide tailor-made comprehensive design solutions for top luxury residential customers, and successively undertake the design of top-level luxury residences in international metropolises such as Shenzhen, Hong Kong, Sanya and Hangzhou. With our infinite passion of commitment and dependable performance, 31 Design have gained the full trust and recognition of many customers and partners. “Enjoyable Design • Joyful Life” is our design philosophy. We advocate the exploration, freedom and endless curiosity all the time in our daily life. We endeavor to combine the pioneering global vision with the unique insights into the soul of oriental culture to create the most dynamic and far-sighted design team. |
| AWARD DETAILS | |
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Somerset Hangzhou Serviced Residence by Tao Huang and Zhihong Li is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Tao Huang and Zhihong Li. · Click here to register inorder to view the profile and other works by Tao Huang and Zhihong Li. |
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