RIHEI GINGER Japanese Craft Shochu by Tomomi Nakamura |
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| DESIGN NAME: RIHEI GINGER PRIMARY FUNCTION: Japanese Craft Shochu INSPIRATION: Under the concept of Japanese traditional aesthetic sense, "Wabi-Sabi" UNIQUE PROPERTIES / PROJECT DESCRIPTION: Sophisticated clear bottle was cut out its elements to the utmost limit. When it’s lighted up, it has more stylish atmosphere and you can enjoy both taste and sight at the same time. OPERATION / FLOW / INTERACTION: RIHEI GINGER is a bottle design whose facial expression changes according to situations.Spend time spending with important people to a gorgeous and special space. PROJECT DURATION AND LOCATION: The project started in July 2017 in Tokyo and finished in August 2018, and was Sales in North America in October 2018. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Medium printing SPECIFICATIONS / TECHNICAL PROPERTIES: 750ml TAGS: Alcohol , Japanese , SAKE , Shochu , Craft RESEARCH ABSTRACT: I researched shochu which is actually being sold at shops and websites. I caught Japan 's craft shochu with more than 100 years of history and tradition as a "art product to taste" and sublimated it to a product like art work. CHALLENGE: Originally Japanese art was sophisticated, but in recent years the number of elements has increased and the lively design has increased. Turning back to the origin, I tried a beautiful design that scraped down elements as much as possible. By processing frost on the surface of the bottle and printing a medium from above to create a transparent window, we finished it in a shiny design when light is applied. ADDED DATE: 2018-09-25 13:45:44 TEAM MEMBERS (1) : IMAGE CREDITS: Photographer / Takashi Kajihara Retoucher / HITOMI TSUJI |
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NAME: OCHIAI DISTILLERY PROFILE: Crafting Shochu for More Than a Century. Ochiai Distillery is a family-run shochu distillery with more than 100 years of history. Shochu is most commonly distilled from sweet potatoes, barley or rice. At Ochiai Distillery, we specialize in ‘Imo’ sweet potato shochu. Our sweet potatoes are sourced from one designated farm that only uses plant-based fertilizers. The sweet potatoes grown via this method, or called green manure crop farming, have low moisture content. Shochu made from these firm, dense sweet potatoes are smooth to the palate and have a deep taste. The Birth of Rihei Ginger. In 2004, the third generation of Ochiai Distillery, Ippei Ochiai, ventured on a new initiative and crafted unconventional shochu during a Honkaku Shochu boom that was occurring in Japan. Although it was a small portion against the total volume of products manufactured at the distillery, Ippei started making a unique shochu from ‘yomogi’ leaves or Japanese mugwort. This was something other distilleries did not make. Later, Ippei also made shochu from green bell peppers and other novel base ingredients. This created a buzz, and various people from Japan Agricultural Cooperatives, as well as local governments, started knocking on our door, requesting we create a new shochu with their locally-grown produce. Hence, a brand new page was added to Ochiai Distillery’s 100 year history of shochu making. The ginger shochu that preceded RIHEI GINGER also started out this way, when a ginger farmer came to us with their ginger. Appealing To A Global Audience. Currently, Ryohei Ochiai is the fourth President of Ochiai Distillery and is eager to connect the world with our special shochus. Ochiai Distillery will start offering Japan’s traditional distilled spirits to connoisseurs outside of Japan and will first set out to the US market where a wide selection of spirits exists. Japan’s Shochu is gaining popularity in the US - during shochu tasting events in the US, ginger shochu proved to be most popular amongst guests. The new ginger shochu to set to embark on a new challenge for Ochiai Distillery, that was named after the distillery’s founder, Rihei Ochiai. |
| AWARD DETAILS | |
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Rihei Ginger Japanese Craft Shochu by Tomomi Nakamura is Winner in Packaging Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Tomomi Nakamura. · Click here to register inorder to view the profile and other works by Tomomi Nakamura. |
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