Chica Unusual Blends Fruit Infusions by Estudio Maba

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DESIGN DETAILS
DESIGN NAME:
Chica Unusual Blends

PRIMARY FUNCTION:
Fruit Infusions

INSPIRATION:
This brand is immersed in the graphic universe that accompanies the ideology of fashion and cosmetics to find its own and unconventional form of expression in the world of juices and natural beverages.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Chica started as a packaging project, a label design which evolved into a branding project when this process was considered the creation of the brand. A product manufactured by a small company must be creative when finding its space in the market if it wants to find its place in the world of large-scale consumption. The space Chica has found is within the horeca channel, wherever gourmet and exquisitely designed products are needed.

OPERATION / FLOW / INTERACTION:
The universe of natural juices and drinks is generally represented by unsophisticated graphics, which makes them unsuitable for certain contexts. Chica Unusual Blends provides a sensory experience, beyond the drink contained within.

PROJECT DURATION AND LOCATION:
The project was developed in Murcia, Spain during there months at the begining of 2018.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Tintoretto label, stamping and varnish.

SPECIFICATIONS / TECHNICAL PROPERTIES:
250 mm x 195 mm x 65 mm box that include 3 units of bottles

TAGS:
label, design, bottle, juice, fruits

RESEARCH ABSTRACT:
The project is developed by the hand of the client and his personality, to show his vision of the product and to find together the most appropriate space for him.

CHALLENGE:
Achieve a sophisticated feeling in a feasible way for the production budget of the bottle and the final price of sale.

ADDED DATE:
2018-09-25 07:09:53

TEAM MEMBERS (2) :
Creative Director and designer: Miguel Angel del Baño. and Creative team: Beatriz Suárez, Miguel Angel del Baño, Manel Quílez.

IMAGE CREDITS:
Photographer: La Industrial
Photography Art Direction: Beatriz Suárez

PATENTS/COPYRIGHTS:
Copyrights belongs to Chica Unusual Blends 2018

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Chica Unusual Blends

PROFILE:
CHICA is a company created by two young entrepreneurs who have vast knowledge of the luxury gourmet world and are passionate about the Mediterranean, whom felt the need to develop a unique product in its kind for the premium market. At CHICA we believe in pleasure, in the importance of living a time that is fleeting. We believe in the sublimation of senses, in the beauty and the singularity of every moment. Absolutely convinced that the essence of the most beautiful things lies in diversity, we use these blends to make life more sensual, with an expression only a few chosen ones will be able to appreciate.

NOMINATION DETAILS

Chica Unusual Blends Fruit Infusions by Estudio Maba is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Estudio Maba is also kept secret. This information will also be available later.
AWARD DETAILS

Chica Unusual Blends Fruit Infusions by Estudio Maba is Winner in Packaging Design Category, 2018 - 2019.



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