Zíami Rum Packaging by CF Napa Brand Design

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DESIGN DETAILS
DESIGN NAME:
Zíami

PRIMARY FUNCTION:
Rum Packaging

INSPIRATION:
Florida Rum Company came to CF Napa to develop their new Rum brand Zíami. Distilled from Florida-grown Sugarcane, they sought to captivate mixologist and seasoned connoisseurs seeking an exceptional Platinum rum rested in American Oak casks and a unique Ruby Rush rum that incorporated the juicy fresh sweetness of Florida grapefruit.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Florida Rum Company came to CF Napa to develop their new Rum brand Zíami. Distilled from Florida-grown Sugarcane, they sought to captivate mixologist and seasoned connoisseurs seeking an exceptional Platinum rum rested in American Oak casks and a unique Ruby Rush rum that incorporated the juicy fresh sweetness of Florida grapefruit. The brand needed to be fresh and authentic, while being true to its Florida roots and at home in any Miami Beach nightclub.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The bottles are screen printed to allow the Rums to shine through the bottle and a pebble textured silver paper was utilized for the labels that provide a jewelry box-like feel to the branding.

SPECIFICATIONS / TECHNICAL PROPERTIES:
78mm x 78mm x 330mm

TAGS:
Packaging, Packaging Design, Branding, Graphic Design, Rum

RESEARCH ABSTRACT:
-

CHALLENGE:
To design a new Rum brand exclusively aimed at the Miami, Florida market. The package leverages the tropical colors that epitomize Miami Beach and surrounding area.

ADDED DATE:
2018-09-24 22:51:59

TEAM MEMBERS (3) :
David Schuemann (Creative Principal), Antonio Rivera (Art Director) and Antonio Rivera (Designer)

IMAGE CREDITS:
CF Napa Brand Design

Visit the following page to learn more: http://bit.ly/2NjTHb7
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CLIENT/STUDIO/BRAND DETAILS
NAME:
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PROFILE:
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NOMINATION DETAILS

Zíami Rum Packaging by Cf Napa Brand Design is a Nominee in Packaging Design Category.

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AWARD DETAILS

Zíami Rum Packaging by Cf Napa Brand Design is Winner in Packaging Design Category, 2018 - 2019.



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