Sona Cruise Personal massager by Filip Sedic

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DESIGN DETAILS
DESIGN NAME:
Sona Cruise

PRIMARY FUNCTION:
Personal massager

INSPIRATION:
Lelo's main inspiration to create Sona was to combat age-old and incorrect assumptions about the clitoris, one of the most unique and misunderstood organs in the human body. A better understanding of female pleasure is crucially important. It lays the foundation for personal empowerment on an individual basis, which in turn can contribute to profound improvements in gender inequality. Our sonic massager Sona isn’t just a sex toy, it’s a symbol of a cultural change and a social upheaval.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The sonic massager that stimulates 75 percent more of the clitoris. It features Cruise Control which reserves 20 percent of Sona Cruise’s full power during normal use to unleash that extra power once the motor begins to drop it, to make sure the intensity is on the same level all the time. It’s completely automatic, and it eliminates the single most common complaint against pleasure products

OPERATION / FLOW / INTERACTION:
Sona is the only pleasure product that stimulates the entire clitoris, instead of just the external part. Sona is gentler on the clitoris than a conventional pleasure product because it transmits waves through the air, rather than through direct contact with the body. This means the user can enjoy it for longer, multiple times, without needing to take a break.

PROJECT DURATION AND LOCATION:
The project started in 2014 and was launched and introduced on October 10th 2017

PRODUCTION / REALIZATION TECHNOLOGY:
Material: Silicone ABS Finish: Matte, Glossy

SPECIFICATIONS / TECHNICAL PROPERTIES:
Size: 115 x 50 x 56mm Weight: 116g Battery: Li-Ion 530mA 3.7V Charging: 2h at 5.0V 400mA User Time: 1h Standby: 90 days Frequency: 120 Hz Max. Noise Level: 50 dB Interface: 3-button interface, 8 modes

TAGS:
Sona, sex toy, pleasure product, personal massager, cruise, LELO, luxury product

RESEARCH ABSTRACT:
There were years of research involved before a prototype was made. In the end, we used the subwoofer pad of a speaker as inspiration. It is like standing in front of a large loudspeaker and feeling the bass resonate deeply throughout the body. That’s the sensation we wanted to create and focus into the erogenous zones. By using sonic waves instead of vibrations, the resonations are transmitted much more deeply into the body – perhaps on the same principle as something like an ultrasound, or sonar – hence the name, Sona.

CHALLENGE:
Sona does away with conventional vibrating motors in favor of world-first sonic technology. Thanks to a sonic ‘pad’ in the ‘mouth’ of Sona, it creates sonic pulses that reverberate into the clitoris and are transmitted throughout its entire body.

ADDED DATE:
2018-09-21 06:52:08

TEAM MEMBERS (1) :


IMAGE CREDITS:
LELO Creative Team

Visit the following page to learn more: http://www.lelo.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
LELO

PROFILE:
Swedish designer brand and the world's leading provider of intimate lifestyle products, covering bedroom accessories, high-quality pleasure objects and luxurious massage candles and oils. LELO is driven by an insatiable curiosity, a desire to explore and refine the space where digital technology and human sensation intersect. That’s what makes us unique, different, and uniquely different. Our uniqueness is rooted in our design-led approach to our products. We have an intrinsic and instantly recognizable design DNA; principles which inform all of our creations from start to finish and which evolve over time to stay ahead of the tide. This means that we, like no other brand, can offer our customers new sensations before they even know they want them. How do we do that? By always looking beyond ourselves, beyond our products and beyond our industry. The result of this commitment to innovation is that there are millions of people worldwide whose lives have been made that little bit richer by owning a LELO. Because that’s really the goal, that’s why LELO continues to exist and continues to flourish: the curiosity we have for new sensations is your curiosity too. We do everything we can to turn your desires into reality.

NOMINATION DETAILS

Sona Cruise Personal Massager by Filip Sedic is a Nominee in Beauty, Personal Care and Cosmetic Products Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Filip Sedic is also kept secret. This information will also be available later.
AWARD DETAILS

Sona Cruise Personal Massager by Filip Sedic is Winner in Beauty, Personal Care and Cosmetic Products Design Category, 2018 - 2019.



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· Click here to view the profile and other works by Filip Sedic.
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