OnePlus Bullets Wireless Headphone by OnePlus Industrial Design Lab

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DESIGN DETAILS
DESIGN NAME:
OnePlus Bullets Wireless

PRIMARY FUNCTION:
Headphone

INSPIRATION:
OnePlus Bullets Wireless is inspired by horns, implying clear and melodious horn-like sounds. To connect product design and functions, we have defined design concept of high-sound quality and burden-free, proposed and processed many prototypes with elements from daily life. And ultimately we decided it adopts the horn-like shape and round neckband with skin-friendly finished surface, which makes users' experience more burden-free.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Freedom from wires. Freedom from charging stress. The Bullets Wireless offer you an exceptional audio experience. Just 10 minutes of charge gives you up to 5 hours of sound. They give you freedom, power and convenience. Designed for durability and comfort, you can effortlessly switch between music, calls and Google Assistant. All bases covered. Use our new Magnetic Control feature to take control of your music. Simply clip the Bullets together magnetically to turn them off.

OPERATION / FLOW / INTERACTION:
At early stage, product definition planing is conducted based on market researches to find out market pain points. Early product definition includes type definition, function definition and user definition and all designs start from high sound quality as the core of the product, and horn-like shape as a highlight.

PROJECT DURATION AND LOCATION:
The development period of the project is eight months and the new launch was in 751D PARK, Beijing in May 17, 2018.

PRODUCTION / REALIZATION TECHNOLOGY:
OnePlus Bullets Wireless adopts magnetic control. The music stops playing when bullets are fitted; and the music plays automatically when they are loosened and worn on the ears. Its cavity adopts high precision polished anodized aluminium alloy; glass transfer-printed surface cover is finely brushed to the highest industry standard; the skin-friendly neckband adopts high precision surface spraying technics.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Neckband: Length 149.5mm x Width105.3mm; Control-by-wire:Length 215mm.

TAGS:
OnePlus, Bullets Wireless, High sound qualiy, Burden-free, Magnetic control,

RESEARCH ABSTRACT:
Product research is mainly conducted in early product definition, including competitive analysis, market pain point analysis, through which corresponding product types; market research is conducted by means of group visits, through which results from different groups and markets are output and market pain points are covered to a certain ratio. Putting sound quality as the core, all team members are involved in brainstorming, product analysis and design analysis, and drafted drawings and deciding on final design to a certain ratio and brand influence for trial and mass production.

CHALLENGE:
The challenge lies in the production when needs of high quality appearance can not be met due to belief for the product. But finally appearance of the best is achieved with the efforts of designers, engineers and front-line production.

ADDED DATE:
2018-09-12 08:37:45

TEAM MEMBERS (9) :
Hope.Liu, Jade.Tang, Ryan.Ruan, May.Ye, Qing.Liu, Hanna.Pei, Bo.Wei, Mac.Ma and Kwan.Guo

IMAGE CREDITS:
OnePlus Industrial Design Lab

PATENTS/COPYRIGHTS:
Patented. 201830067317.6. OnePlus Technology (Shenzhen) Co., Ltd.. 2018. National Intellectual Property Administration, PRC.

Visit the following page to learn more: https://bit.ly/2P4LaYg
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CLIENT/STUDIO/BRAND DETAILS
NAME:
OnePlus Technology (Shenzhen) Co., Ltd.

PROFILE:
OnePlus is a Shenzhen-based Chinese smartphone manufacturer founded by Pete Lau (CEO) and Carl Pei in December 2013. The company officially serves 34 countries and regions around the world as of July 2018. They have released numerous phones, amongst other products.

NOMINATION DETAILS

Oneplus Bullets Wireless Headphone by Oneplus Industrial Design Lab is a Nominee in Digital and Electronic Devices Design Category.

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AWARD DETAILS

Oneplus Bullets Wireless Headphone by Oneplus Industrial Design Lab is Winner in Digital and Electronic Devices Design Category, 2018 - 2019.



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