Amara Body Care by Ian Wallace

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DESIGN DETAILS
DESIGN NAME:
Amara

PRIMARY FUNCTION:
Body Care

INSPIRATION:
A packaging that is born and inspired by nature, mother earth and energy, perfectly demonstrating the Hammam ritual of the middle east. A packaging that possesses wisdom, art and inspiration. A natural, innovative, original and creative proposal that fits perfectly with the Hammam ritual and our own personal wellness ceremony. It also perfectly complements the traditional and all natural ingredients from the Emirates. Inspiration strongly positioning this product in the new world of luxury.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A luxury packaging, honest, original and pure, that transmits its energies through its design based on marble and wood, the perfect natural combination. Its combinations of marble and wood create a unique magic at the moment of being perceived. The experiences are the ones that take force in this packaging since it generates an intimate and personal connection between design and user. More than colours, it is a proposal of new textures that connect our five senses deeply.

OPERATION / FLOW / INTERACTION:
The boxes were designed in black and white to surprise the user at the moment of seeing what is inside, without revealing their colours and design. An interaction that invites, intrigues, surprises and fascinates. A concept that expresses the personal connection perfectly. By taking the product out of the box your mind connects with the essence of the ritual. Its operation is applied to the skin giving a slight heat achieving a connection between body and soul.

PROJECT DURATION AND LOCATION:
The project started in June 2018 in Dubai and finished in August 2018 in Dubai. These packaging designs were nominated for two prestigious Awards: International Clap Awards 2018 and Latin American Latampack Awards 2018. Also was selected as the Favourite Design of the Day in England and Dubai.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Two different types of marble were used for this concept. The first one we see, of darker grey and blue tones, gives us a passionate and sincere energy, generating a total connection with our body and mind. The second marble is warmer, it generates the connection between light and soul. Two different woods were used for this packaging proposal. In the past, the spirit of the trees was honoured and it was believed that they had some magical, spiritual and divine properties.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Amara Body Oil: Width 60 mm x Height 195 mm. Amara Body Oil Box: Width 75 mm x Height 215 mm. Amara Body Exfoliant: Width 75 mm x Height 72 mm. Amara Body Exfoliant Box: Width 85 mm x Height 85 mm. Amara Body Oil: 195 ml. Amara Body Exfoliant: 155 ml.

TAGS:
Oil, Body, Care, Health, Marble, Luxury, Wood, Natural, Arabic, Hammam, Rituals, Cream, Soul

RESEARCH ABSTRACT:
The research was based in the Roman Thermae, or hot baths, that are the inspiration for many of our modern bathing traditions. Similarly, the hammam, otherwise known as an Arabic steam bath, is where many modern bathing rituals originated. This is the oldest surviving bath tradition in the world. This ancient steam bath ritual has gained enthusiastic fans in every corner of the world. Marble and wood take place in this natural proposal that, together, takes you back to antiquity.

CHALLENGE:
The biggest challenge within this proposal was the combination of marble and wood brought to reality. How the products were going to react within a natural packaging. The challenge was successful to see that the products lasted 1 month more in a natural pack instead a plastic packaging.

ADDED DATE:
2018-09-10 19:06:19

TEAM MEMBERS (1) :


IMAGE CREDITS:
Ian Wallace / Freelance Designer

Visit the following page to learn more: http://bit.ly/2Mwe1Xy
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Amara

PROFILE:
Inspired by the authentic hammam rituals of the Middle East with a blend of modern luxury. Amara is a range of beautiful skincare products created using traditional and all-natural ingredients from the emirates. The Amara range has taken inspiration from a multitude of personal experiences and enduring memories stirred by the ancient traditions of the Middle East. Passed down from generation to generation, the Arabian cleansing rituals of old blend seamlessly with timeless beauty traditions to deliver a memorable experience.

NOMINATION DETAILS

Amara Body Care by Ian Wallace is a Nominee in Packaging Design Category.

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AWARD DETAILS

Amara Body Care by Ian Wallace is Winner in Packaging Design Category, 2018 - 2019.



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