Whirlpool NeoFresh No Frost Refrigerator Double Door Frost Free Refrigerator by Chandradhar S Rathore and Pritam Sarkar

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DESIGN DETAILS
DESIGN NAME:
Whirlpool NeoFresh No Frost Refrigerator

PRIMARY FUNCTION:
Double Door Frost Free Refrigerator

INSPIRATION:
Here, the target consumer exhibits sunday-to-sunday shopping of groceries and expects large storage capacity and flexibility. In addition to this, the freshness preservation of food over a long period is absolutely necessary. Whirlpool NeoFresh is the one stop solution for this consumer segment and connects well with their behavior patterns. From an aesthetics point of view, this consumer segment appreciates clean, minimal and progressive aesthetics which is very evident in this product.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Whirlpool NeoFresh refrigerator range is a perfect blend of contemporary design with highly relevant regional innovations keeping the consumer at the core. The 6th Sense Deepfreeze Technology features full circular air flow in the Freezer compartment. This prevents cold air from escaping when the freezer door is opened. Scientifically designed air tower and strategically placed vents that let out cool and fresh air into different sections of the refrigerator providing uniform cooling for long lasting freshness. Now you don't have to navigate between different food items and re-arrange them to pick up something. With the easy glide movement of the "everyday fresh" tray, accessing things even at the back and the corner becomes quick and easy. Integrated at the bottom of the freshflow air tower, the effective anti-odor action of Active deo keeps the refrigerator environment fresh and odour-free.

OPERATION / FLOW / INTERACTION:
Whirlpool Neofresh refrigerators have the following 1st in industry features: Seal Fresh Crispers : These crispers ensure prolonged freshness and vitamin retention, wherein Sealing gaskets have been used for precision Air Flow Control. Adapter Shelves : The primary issue addressed here was the consumer pain point of adjusting space based on their day-to-day needs and currently no refrigerator in the market fulfils this. This solution offers high level of flexibility and is easy and intuitive to use. Water Cassette Docket : This feature solves the Universal Consumer problem of water spillage during ice tray filling in an innovative way

PROJECT DURATION AND LOCATION:
Project Duration: 12 Months Production Location: Pune, India Date of Entry in Indian Market: 01/10/2019

FITS BEST INTO CATEGORY:
Home Appliances Design

PRODUCTION / REALIZATION TECHNOLOGY:
Date of Entry in Indian Market: 01/10/2019 Max Retail Price: $360 Production Location: Pune, India Sales Locations: All India, Australia, South-East Asia, Middle-East Annual Production / Sales in units: 20000 Materials Used: Wrapper (Cabinet)- Electrolytic Zinc-Coated Steel Door - Pre-coated , vinyl-coated stainless steel (sheet metal operations : punching, press) , External plastic parts - door end caps, handle, pedestal - Acrylonitrile Butadiene Styrene ( Injection molded ), Internal parts : Door + cabinet liner - white High Impact Polystyrene Sheet (thermoforming ) , Internal Door Bins & vegetable basket : Transparent General Purpose Polystyrene (injection molded), Shelves : Acrylonitrile Butadiene Styrene frame (injection molding) + glass shelf

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width: 697mm Height: 1856mm Length: 747mm Weight: 85Kg Applicable Energy Standard Code Issuing Authority: Bureau of Energy Efficiency, Govt. of India, Ministry of Power

TAGS:
Refrigerator, Frost Free, No Frost, Double Door, Whirlpool, Home Appliances, Electrical,

RESEARCH ABSTRACT:
All the innovative features introduced in Whirlpool Neofresh have been developed based on the continuous research activities and the subsequent evaluations and inferences. The organisation has conducted Market visits and Consumer home visits across various social and economic segments throughout the country to get an in-depth understanding of the customer behaviour pattern and usage scenarios. We have also conducted Focus Group Discussions and Online Surveys to reach a wider audience to obtain feedback and insights.

CHALLENGE:
Most of the innovations in the product have been achieved overcoming technical constraints owing to the structural requirements. All these features have undergone numerous cooling simulations and evaluations to provide the best in class performance and freshness preservation. For the development of seal fresh crispers, we overcame the structural and design challenges of maximising space without compromising on usage and refrigeration needs.

ADDED DATE:
2018-07-23 05:57:52

TEAM MEMBERS (2) :
Chandradhar Singh Rathore and Pritam Sarkar

IMAGE CREDITS:
Renders : Pritam Sarkar

Visit the following page to learn more: https://www.whirlpoolindia.com/refrigerators/ double-door
CLIENT/STUDIO/BRAND DETAILS
NAME:
Whirlpool Of India Ltd.

PROFILE:
Whirlpool of India Limited headquartered in Gurugram, is one of the leading manufacturers and marketers of major home appliances in the country. The company owns three state-of-the-art manufacturing facilities at Faridabad, Pondicherry and Pune. Each of the manufacturing set-up features an infrastructure that is witness of Whirlpool's commitment to providing its consumer with forward looking solutions.

NOMINATION DETAILS

Whirlpool Neofresh No Frost Refrigerator Double Door Frost Free Refrigerator by Chandradhar S Rathore and Pritam Sarkar is a Nominee in Home Appliances Design Category.

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AWARD DETAILS

Whirlpool Neofresh No Frost Refrigerator Double Door Frost Free Refrigerator by Chandradhar S Rathore and Pritam Sarkar is Winner in Home Appliances Design Category, 2020 - 2021.



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