More Enjoyable Time Takeaway Fast Food Packaging by Pasito Design

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DESIGN DETAILS
DESIGN NAME:
More Enjoyable Time

PRIMARY FUNCTION:
Takeaway Fast Food Packaging

INSPIRATION:
Chester's is the Thai fast food brand offering a large variety of meals under brand concept "Fully enjoyable meal". Apart from good quality & delicious food, we want packaging to be another thing that can fulfill consumers' enjoyable time, creating new takeaway experience.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Nowadays consumers often take photos with their peers or family during a period of good meal. Therefore, we came up with the design concept "More Enjoyable Time", making packaging as shooting props that consumers can have fun and interact with. Each packaging was created in different visualization with lively and cute illustration style for appealing to consumer targets and also making foods more appetizing.

OPERATION / FLOW / INTERACTION:
Consumers have more fun by using packaging as shooting props.

PROJECT DURATION AND LOCATION:
The project started in February 2018 in Bangkok, Thailand.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The materials of all packaging are FOOD SAFE grade.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Bucket Cup: 175 mm (diameter) X 160 mm (Height) Soft Drink : 87 mm (diameter) X 125 mm (Height) Snack Box: 70 mm (Width) X 70 mm (Depth) X 50 mm (Height) French Fries box: 122 mm (Width) X 40 mm (Depth) X 130 mm (Height) French Fries paper bag: 110 mm (width) X 90 mm (Height) Plastic Bags: 230 mm (width) X 425 mm (Height)

TAGS:
Takeaway Fast Food Packaging, Branding, Graphic Design, Packaging Design, illustration

RESEARCH ABSTRACT:
-

CHALLENGE:
Brand logo has to be presented clearly on packaging. Therefore, the challenge of the project is to harmonize a big brand logo with lively illustration.

ADDED DATE:
2018-07-23 03:04:35

TEAM MEMBERS (2) :
Graphic Director : Prasit Naksringam and Strategic Planner : Lalintip Chaimanonart

IMAGE CREDITS:
Photographer : Tanit Bujakorn, Pardzy Alive Studio, 2018
illustrator : Prasit Naksringam, Pasito Design Co., Ltd.


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CLIENT/STUDIO/BRAND DETAILS
NAME:
Pasito Design

PROFILE:
Pasito Design is a Bangkok based communication design studio, founded by Prasit Naksringam in 2014. Specialized in branding, advertising and packaging design, we construct a diverse range of creative solutions. By combining branding, advertising and packaging design, we create the unsurpassed brand experience.

NOMINATION DETAILS

More Enjoyable Time Takeaway Fast Food Packaging by Pasito Design is a Nominee in Packaging Design Category.

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AWARD DETAILS

More Enjoyable Time Takeaway Fast Food Packaging by Pasito Design is Winner in Packaging Design Category, 2018 - 2019.



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