Inwol Liquor Pakage by Kiltae Son

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DESIGN DETAILS
DESIGN NAME:
Inwol

PRIMARY FUNCTION:
Liquor Pakage

INSPIRATION:
Inwol refers to pulling down the moon. This item is created by an inspiration from an old poem, which illustrates attracting the moon by reflecting it to the cup. The design of this creation involves a meaning that you deserve to enjoy yourself in the scenic heaven, overlooking the roof of a palace and having a drink with the moon for a companion.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is the package item with Korean traditional alcohol and snacks, and it is created to show the tiled roof of a Korean traditional structure, which is Han-ok, with painted patterns. Also, the bottles consist of four different liquor with different colors. Since each liquor represents four different seasons in Korea. Typically, Korean ancestors used to enjoy different liquor in each season, so designer wanted to show his country's own culture through this item.

OPERATION / FLOW / INTERACTION:
How to assemble : Take out all the contents in the box, and you can see the packing covering the bottle and the snack box. You can build the bottle holder by assembling a rectangular board with another board shaped like a bow tie. You should put the snack box to the bottom of the holder and put the bottle on to the holder. If the holders are arranged, then the tiled roof can be organized. Finally, it is designed to write a massage on the white blank space for a person who will receive this gift set.

PROJECT DURATION AND LOCATION:
seoul 2017 nov - 2018 june

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The internal pakage is made of cardboard for eco-friendly purpose. Users can assemble the internal package into the model of structure. In addition, if users arrange the gift set assembled, the gift set become the roof of the traditional structure in Korea.

SPECIFICATIONS / TECHNICAL PROPERTIES:
box : W 149 x D 87 x H 230 / laser cut on holder

TAGS:
korean traditional liquor set, package, liquor, roof, gift

RESEARCH ABSTRACT:
This work is motivated from a korean royal place, and Designer wanted to emphasize the korean own traditional patterns in design

CHALLENGE:
In beginning, he tried to use the traditional patterns of a palace or a temple in exactly the same way. However, it was difficult to put all features into the pakage. in addition, it was a challenge to present an unique feature that only korea owns. Since, there are similar features and patterns which Korea, China,Japan have commonly used, and he guess foreigners would feel difficult to distinguish between them. Futhemore, it was not easy to reconstruct and modernize Korean ancient patterns. The solution of Designer have made started from making differences with Sake design. Thus, designer ends up avoiding zen style and he used the unique roof colors of Korean traditional structure by using modern graphic design

ADDED DATE:
2018-07-22 07:26:56

TEAM MEMBERS (1) :


IMAGE CREDITS:
Kiltae Son, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Inwol

PROFILE:
This is a start up company brand. This company manufactures Korean traditional alchohol. The motif of this company is to let more people enjoy drinking this traditional liquor, and this company wants to offer a memorable souvenir with a liquor package.

NOMINATION DETAILS

Inwol Liquor Pakage by Kiltae Son is a Nominee in Packaging Design Category.

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AWARD DETAILS

Inwol Liquor Pakage by Kiltae Son is Winner in Packaging Design Category, 2018 - 2019.



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