Hamed Press Fast Food Newspaper by Masoud Aghaei

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DESIGN DETAILS
DESIGN NAME:
Hamed Press

PRIMARY FUNCTION:
Fast Food Newspaper

INSPIRATION:
since the 5 yeras that Hamed fast food has been opened it was so successful also everything was not quiet well always. so there was too many questions from the people about the reason of success or failures of Hamed fast food. about the recepies and about the history of this business. at last they found a creative and cute way to answer all questions of people. so they decided to design a new unique media that they can response to all questions in a funny shape to be attractive and strange for people. beside they try to promote people to read more and more instead of just watching usual pictorial advertisements.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Hamed newspaper is not a real newspaper. it is a funny newspaper shap advertisement fully edited with corporate identity of Hamed fast food. from the near it is just like a real newspaper in all its grids an styles but with font and color and logo of Hamed. also all texts are editorial and in a folklore type. it is not an official newspaper but in a cute work they publish it with a newspaper boys in street for free. The best part is the menu and prices that are in shape of newspaper Requirements section for example"Hamburger for sale with sea view" or "pizza Peperoni Discount on contract" :). etc.

OPERATION / FLOW / INTERACTION:
it is published in old fashion style by newspaper boy in public for free and people liked this nostalgic manner. so all 30K copies where published in 4 days.

PROJECT DURATION AND LOCATION:
it takes about 12 months to create and write and illustrate all parts of this newspaper from 2017 and in 2018 they published it.

PRODUCTION / REALIZATION TECHNOLOGY:
it takes about 12 months to create and write and illustrate all parts of this newspaper. in this design there is several sections like real newspaper like cultural section, art section, news, family, sport etc. in each section they write related text and illustrate the picture. all designs are made in adobe software. this newspaper is printed in offset in 30K Circulation on newspaper paper and was published in public.

SPECIFICATIONS / TECHNICAL PROPERTIES:
this newspaper is designed in 680*480 mm when extended in a formal size and is printed on the 60 gr Pars paper that is a bit grey and yellow like old papers.

TAGS:
newspaper, fun, fast food, illustration, copy-writing, reading, media,

RESEARCH ABSTRACT:
in Market research for Hamed fast food on its Target customers they figured out that people always talks about the reasons of Successes and disadvantages of Hamed. almost wrong talks and rumors were broadcast-ed. so the concept of a Comprehensive media like newspaper have been created to tell the truth to people.

CHALLENGE:
during the work they figured out that some funny talks could be considered wrongly as a real news. or some names could be considered wrongly as a real person. so in writing they changed too many details to have a fair text and fake names.

ADDED DATE:
2018-07-05 08:18:46

TEAM MEMBERS (1) :


IMAGE CREDITS:
Main Image #1: Illustrator / Creator / designer / copywriter Masoud Aghaei
#2: Illustrator / Creator / designer / copywriter Masoud Aghaei
#3: Illustrator / Creator / designer / copywriter Masoud Aghaei
#4: photographer Masoud Aghaei
#5: Illustrator / Creator / designer / copywriter Masoud Aghaei
video: director Masoud Aghaei. Film maker Ali hoseini


PATENTS/COPYRIGHTS:
Copyrights belong to Masoud Aghaei

Visit the following page to learn more: https://www.instagram.com/hamed_fastfood/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Hamed Fast food

PROFILE:
Hamed is a food complex that is fun and most for the youth. the age of this brand refers to about 35 years ago. Hamed fast food was a nostalgic and small store in middle of Sari city and was located in a very busy place. so almost all people of Sari knows it. but it needed to be updated by people interests. so about 5 years ago Hamed changed the store and created a unique corporate identity. since then Hamed is a very successful brand and everyone knows it well.

NOMINATION DETAILS

Hamed Press Fast Food Newspaper by Masoud Aghaei is a Nominee in Advertising, Marketing and Communication Design Category.

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AWARD DETAILS

Hamed Press Fast Food Newspaper by Masoud Aghaei is Winner in Advertising, Marketing and Communication Design Category, 2018 - 2019.



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