FLOAT. Packaging for Soap by Wang Min

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DESIGN DETAILS
DESIGN NAME:
FLOAT.

PRIMARY FUNCTION:
Packaging for Soap

INSPIRATION:
The motivation is to create a packaging for soap that appeals to millennials and minimise paper wastage. Rather than having information on several collaterals all are contained within the paper used for the packaging. To have the audience see these soap as art is the guiding principle for the visual language. Inspired by the colours, form, and vibrancy of bubbles, these qualities are translated into paint-like graphic forms that in turn manifests into abstract works of art.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Guided by the concept of Life Imitates Art and inspired by the simple soap bubble, the project Float aims to make artistic soap that uplifts both consumers and their homes. Bath time is a relaxing break in the middle of the day for many people, and this effect can be enhanced by an aesthetically pleasing soap. Non-art aspects of our lives imitate art, thus through a visually pleasing everyday item, we can introduce a positive affect, which in turns improves our attitude and way of living.

OPERATION / FLOW / INTERACTION:
Float's packaging is made using a single sheet of paper with only folds to create a box for the soaps. Instead of having an insert, instructions and information are printed on the inside of the packaging, so that the customer can readily read them after opening as well as reduce wastage. Rather than being thrown away, the die-cut is made into a card with discount information, which the customer can choose to either use or pass to another person.

PROJECT DURATION AND LOCATION:
This self-initiated project started in August 2016 and finished in December 2016 in Singapore.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
200 gsm paper stock, plastic transparency, clear sticker with white UV printing

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 70mm x Depth 30mm x Height 70mm

TAGS:
soap, packaging, eco-friendly, trendy

RESEARCH ABSTRACT:
Research on existing packagings and latest trends in soap packaging were conducted. A small sample group of 4 who fall within the millennial age range are given 3 different prototype packagings and asked on which they think works best as well as is appealing to them.

CHALLENGE:
The challenge lies in creating a packaging that (1) showcases the product, (2) allows for ease of mass production, (3) is created from a single, rectangular sheet of paper rather than falling back on the usual box templates.

ADDED DATE:
2018-06-30 14:17:06

TEAM MEMBERS (1) :
Wang Min

IMAGE CREDITS:
Image #1: Wang Min, Image #2: Wang Min, Image #3: Wang Min, Image #4: Wang Min, Image #5: Wang Min


Visit the following page to learn more: http://bit.ly/2w0SHhG
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Wang Min

PROFILE:
Wang Min, who was trained in Visual Communications at the School of Art, Design and Media of Nanyang Technological University, is a Singaporean creator who is inspired by possibilities. Experimenting is the way to go when it comes to her creative process, driven by a curiosity with the merging of various elements as well as a preference for exploring different concepts and approaches. Min’s works have been featured publications such as IdN Magazine (Hong Kong) and dpi Magazine (Taiwan). Her works has also been recognised at Indigo Design Award 2018 and Adobe Design Achievement Awards 2016.

NOMINATION DETAILS

Float. Packaging For Soap by Wang Min is a Nominee in Packaging Design Category.

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AWARD DETAILS

Float. Packaging For Soap by Wang Min is Winner in Packaging Design Category, 2018 - 2019.



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