DESIGN NAME: Poppee
PRIMARY FUNCTION: Retail Space
INSPIRATION: Atelier Tree designed out a golden cloud floating within a concrete box, which perfectly displays a number of brands' jewelries and creates a shocking brand vision of POPPEE Collection store itself.
Design inspiration derives from an amazing natural phenomenon, crepuscular ray(Tyndall effect), which enlightens the logical growth of exhibit racks and becomes the original type of interior illumination design as well.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Architect saves the ground space for landscape, with exhibiting boxes hanging in the air, which makes the whole indoor structure floating. Particularly designed acrylic boxes, accommodating numerous brands' jewelries, locate at different heights within visitors' sight and deliver load up through gold stainless steel pipes with a diameter of 13mm.
The ceiling shapes a unique geometric cloud through a metal frame formed with a diameter of 2.5mm.
OPERATION / FLOW / INTERACTION: Combinationally using materials including metal grid, gold plated metal tube and acrylic, deliberately fitting the spatial layout to the dimension of human figures and tactfully arranging the lighting, an breathtaking and charming environment is created in this small space, which perfectly satisfies POPPEE's commercial function of displaying and marketing.
PROJECT DURATION AND LOCATION: Design date: March-April of 2016
Completion date: June 2016
FITS BEST INTO CATEGORY: Interior Space and Exhibition Design
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PRODUCTION / REALIZATION TECHNOLOGY: 1, Particularly designed acrylic boxes, accommodating numerous brands' jewelries, locate at different heights within visitors' sight and deliver load up through gold stainless steel pipes with a diameter of 13mm. The ceiling shapes a unique geometric cloud through a metal frame formed with a diameter of 2.5mm.
2, Combinationally using materials including metal grid, gold plated metal tube and acrylic, deliberately fitting the spatial layout to the dimension of human figures.
SPECIFICATIONS / TECHNICAL PROPERTIES: Building area: 32 sqm
Category: Retails
TAGS: Interior Design, Collection Store, Atelier Tree, Casen Chiong, commercial, retail, POPPEE
RESEARCH ABSTRACT: Design inspiration derives from an amazing natural phenomenon, repuscular rays(Tyndall effect), which enlightens the logical growth of exhibit racks and becomes the original type of interior illumination design as well.
Creative application of different properties of materials expresses the structural force of spatial installation poetically and produces different transparency on every layer, which can provide extraordinary ambient experience to the visitors entering the space.
CHALLENGE: 1 Architect saves the ground space for landscape, with exhibiting boxes hanging in the air, which makes the whole indoor structure floating.
2 Combinationally using materials including metal grid, gold plated metal tube and acrylic, deliberately fitting the spatial layout to the dimension of human figures and tactfully arranging the lighting, a breathtaking and charming environment is created in this small space
ADDED DATE: 2018-06-29 08:39:45
TEAM MEMBERS (6) : Design Studio: Atelier Tree (www.ateliertree.com), Chief Architect: Casen Chiong, Architects: Casen Chiong, Pengfei Zhu, Xintong Shi, Lighting Design: Honglei Wang, and
IMAGE CREDITS: Photographer: Shenme Li
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