Poppee Retail Space by Casen Chiong

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DESIGN DETAILS
DESIGN NAME:
Poppee

PRIMARY FUNCTION:
Retail Space

INSPIRATION:
Atelier Tree designed out a golden cloud floating within a concrete box, which perfectly displays a number of brands' jewelries and creates a shocking brand vision of POPPEE Collection store itself. Design inspiration derives from an amazing natural phenomenon, crepuscular ray(Tyndall effect), which enlightens the logical growth of exhibit racks and becomes the original type of interior illumination design as well.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Architect saves the ground space for landscape, with exhibiting boxes hanging in the air, which makes the whole indoor structure floating. Particularly designed acrylic boxes, accommodating numerous brands' jewelries, locate at different heights within visitors' sight and deliver load up through gold stainless steel pipes with a diameter of 13mm. The ceiling shapes a unique geometric cloud through a metal frame formed with a diameter of 2.5mm.

OPERATION / FLOW / INTERACTION:
Combinationally using materials including metal grid, gold plated metal tube and acrylic, deliberately fitting the spatial layout to the dimension of human figures and tactfully arranging the lighting, an breathtaking and charming environment is created in this small space, which perfectly satisfies POPPEE's commercial function of displaying and marketing.

PROJECT DURATION AND LOCATION:
Design date: March-April of 2016 Completion date: June 2016

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
1, Particularly designed acrylic boxes, accommodating numerous brands' jewelries, locate at different heights within visitors' sight and deliver load up through gold stainless steel pipes with a diameter of 13mm. The ceiling shapes a unique geometric cloud through a metal frame formed with a diameter of 2.5mm. 2, Combinationally using materials including metal grid, gold plated metal tube and acrylic, deliberately fitting the spatial layout to the dimension of human figures.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Building area: 32 sqm Category: Retails

TAGS:
Interior Design, Collection Store, Atelier Tree, Casen Chiong, commercial, retail, POPPEE

RESEARCH ABSTRACT:
Design inspiration derives from an amazing natural phenomenon, repuscular rays(Tyndall effect), which enlightens the logical growth of exhibit racks and becomes the original type of interior illumination design as well. Creative application of different properties of materials expresses the structural force of spatial installation poetically and produces different transparency on every layer, which can provide extraordinary ambient experience to the visitors entering the space.

CHALLENGE:
1 Architect saves the ground space for landscape, with exhibiting boxes hanging in the air, which makes the whole indoor structure floating. 2 Combinationally using materials including metal grid, gold plated metal tube and acrylic, deliberately fitting the spatial layout to the dimension of human figures and tactfully arranging the lighting, a breathtaking and charming environment is created in this small space

ADDED DATE:
2018-06-29 08:39:45

TEAM MEMBERS (6) :
Design Studio: Atelier Tree (www.ateliertree.com), Chief Architect: Casen Chiong, Architects: Casen Chiong, Pengfei Zhu, Xintong Shi, Lighting Design: Honglei Wang, and

IMAGE CREDITS:
Photographer: Shenme Li

Visit the following page to learn more: http://suo.im/4yGXgD


CLIENT/STUDIO/BRAND DETAILS
NAME:
Atelier Tree

PROFILE:
Taking human beings’ body and spirit as the initial concern, Atelier Tree successfully completed both the planning of cities or countries with giant scale and the design of tiny products or installations through focusing research and practice on architecture. In terms of creating activities in a variety of fields including public affairs, culture, education, commerce and office business, Atelier Tree adds design energy and innovation value to many aspects of things and objects with the use of open transdisciplinary vision and intensive professional experiences. Both in the natural and artificial environment which is changing rapidly, Atelier Tree firmly intends to expand and define an new state of life both at present and in the future relying on the design team consist of independent architects and small groups, the design methods from the inside to the outside and the open and sincere design attitude.



NOMINATION DETAILS

Poppee Retail Space by Casen Chiong is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Poppee Retail Space by Casen Chiong is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



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