Xinzhongyuan Ceramic Future Store New Retail Space by Zhou You and Cao Liang

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DESIGN DETAILS
DESIGN NAME:
Xinzhongyuan Ceramic Future Store

PRIMARY FUNCTION:
New Retail Space

INSPIRATION:
Through the analysis of consumers, this project pick the designer as our main consumers. In order to attract them to this space, it abandoned the unified furniture style. Every piece of furniture is carefully selected and has its own characteristics. All the furniture are design by masters. The furniture will add a sense of belonging to the designers and make them feel like they belong to their own settlements and social spaces.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Xinzhongyuan Ceramic Zhengzhou Future Store is a new retail space built for the future market. The design of the whole space has broken through the traditional display for ceramic tile products. By adjusting the position and proportion of the product, a retail space is transformed into art installation with the sense of extension. It also represents Xinzhongyuan's prospective vision and exploration spirit for the future.

OPERATION / FLOW / INTERACTION:
In order to allow the clerks to understand the design of the entire space and shopping guide process, designers also design a store introduction manual for Xinzhongyuan Zhengzhou future store. This manual includes all the design concept and the details of each functional node and furniture.

PROJECT DURATION AND LOCATION:
The project started in May 2017 in Beijing and finished in July 2017 in Zhengzhou.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Interactive screen area will show scrolling images to state the brand history and the culture behind. It will also introduce the latest flagship products, so that consumers in the beginning can be impressed by these image of the brand.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The bar consists of an interactive screen area and a coffee area. By adjusting the position and proportion of the product, a retail space is transformed into art installation with the sense of extension.

TAGS:
interior, modern, store, new retail space, future market, art installation

RESEARCH ABSTRACT:
Xinzhongyuan Ceramic Zhengzhou Future Store is a new retail space for the future market. The overall space design breaks the past ceramic tile product rigid display way. By adjusting the relationship between product location and proportion, a retail space is converted into a space art device with a sense of extension. And this extension also represents the Xinzhongyuan for the future forward-looking and exploration spirit.

CHALLENGE:
As the last node of the entire streamline, the check-out area has dual functions. When the passenger flow volume is large, this is a place for customers to use. When the passenger flow volume is small, it will become a place for employees to handle their daily work.

ADDED DATE:
2018-06-27 10:57:54

TEAM MEMBERS (2) :
Chief Designer: You Zhou and Chief Designer: Liang Cao

IMAGE CREDITS:
Image #1: Photographer You Zhou, Bar, 2017.
Image #2: Photographer You Zhou, Reception Desk, 2017.
Image #3: Photographer You Zhou, Facade, 2017.
Image #4: Photographer You Zhou, Checkout Area, 2017.
Image #5: Photographer You Zhou, Negotiation Area, 2017.

Visit the following page to learn more: http://www.updatestudio.cn
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Update Studio

PROFILE:
Update Studio is a professional design agency cofounded by Zhou You and Cao Liang in 2015. On the premise of keeping self-update iteration, Update Studio aims to integrate new things and new methods into the design and update the city with the updated concept. And fully apply cross-border thinking to make the work play a greater value of design, economic and social value.

NOMINATION DETAILS

Xinzhongyuan Ceramic Future Store New Retail Space by Zhou You and Cao Liang is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Xinzhongyuan Ceramic Future Store New Retail Space by Zhou You and Cao Liang is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



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