The Waltzing Matilda Centre Exhibition Art Installation by Arterial Design

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DESIGN DETAILS
DESIGN NAME:
The Waltzing Matilda Centre

PRIMARY FUNCTION:
Exhibition Art Installation

INSPIRATION:
The goal of any interpretive space is to tell stories. How we tell these stories involves capturing the imaginations of the audience and transforming their understanding of people and place. By creating an experience that is totally immersive, we are able to take the visitor on a journey that excites their senses and tells stories of the ghosts of the past echoing the illusive story of the song, the place and its resonance in Australian cultural history. Natural events that occur in the landscape have provided inspiration for the stories captured within five Billabong experiences

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The 3D animated motion graphics tell their stories in an abstracted style that draws from real elements in the local landscape, creating a unique capturing of story in place. The projected curtain is made of silicone tubes which allows the projections to hit the curtain on the outside and penetrate to the inside of the wall without losing any of the image intensity or integrity. This means the Billabong experience can be viewed from either inside or outside the Billabong space. The digital mapping onto the size and shape of the Billabong surface pushes the technology to its absolute limit

OPERATION / FLOW / INTERACTION:
When you walk into the exhibition space the Billabong sits in it's resting state, shimmering blue and reaching up 4 meters from floor to ceiling. Every 10 minutes the exterior lights dim down and the sound starts to play through a 10 speaker sound system. Colours and light start to become motion graphics and the deep echo of voice begins to transform the space and tell a story of natures big events: the dry, the rains; the budgerigars; the ghost of the Billabong and the creation of opals story. The projected curtain surrounds the viewer and reflects high up into the ceiling and on the floor. The experience is dramatic and evocative triggering a strong emotional response.

PROJECT DURATION AND LOCATION:
Project Opened in April 2018 and was 18 months in research and development phase. Project is in the new Waltzing Matilda Museum, Winton, Central West Queensland, Australia .

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Over 1350 x 4meter long PVC tubes were hand filled with silicone. The tubes were secured to a cantilevered suspended structure with a custom curtain rail system. Each tube was captured at the bottom in a matching floor channel. 8 x Epson ultra short throw projectors were positioned around the outside edge of the top edge of the ceiling channel. 3D Motion graphics created specifically to capture the stories were played through the projectors and mapped onto the curved curtain structure. The motion graphics were created to seamlessly move around the curves of the curtain appearing as if they were one fully blended and integrated 360 degree moving image. Voice and music captured the stories adding a mythical tone and edge to the story soundscape.

SPECIFICATIONS / TECHNICAL PROPERTIES:
A totally bespoke art installation included 70 sq meter internal space; 1350 x 4meter high silicone filled PVC tubes; a highly reflective black Barrisol stretched membrane ceiling; Highly reflective black resin floor; 8 x Epson ultra short throw projectors; Digital mapping of motion graphics; show control system that cycled through 1 hour loop, each story being 3 minutes long with a 10 minute break in between. Made for longevity and continuous ongoing viewing every day, 7 days a week.

TAGS:
Exhibition, Interactive, Art Installation, The Billabong, Immersive

RESEARCH ABSTRACT:
The start of the research began with a site visit. The landscape was very flat, very dry and extremely remote. The first challenge was to find elements and stories that revealed things about the landscape that were unique and extraordinary. It is the home of dinosaurs and opal and hasn't changed for over 13 million years. It is ancient and remarkable. The people are tough and resilient as the history of the place tells the devastating stories of drought and irretrievable loss. It also carries stories of great prosperity, conflict of the infamous Shearers Strike and the tragedies of indigenous histories. Spending time on-site and talking to the locals introduced us to a phenomenal country with many moods and natural events that were as extreme as they were compelling. The place is also the home of Australia's unofficial national anthem. The song resonates within every Australian. Our client wanted a Billabong experience within their new Museum exhibition. The Billabong for us became an opportunity for story telling place. We did global bench marking around what makes New Museums attractive to contemporary audiences and what came out of that was the idea of doing a large art installation as the center piece of the exhibition that spoke to audiences through a series of theatrical representations of place. Arterial worked with motion graphics creators The Sequence Group, sound designers Sonor Sound to realise their vision. The digital mapping was done by Dean Stevenson and the structure was built and installed by Show Works. The outcome was more than we could have imagined. The theatricality and dynamics of the structure combined with the motion graphics and sound has captured the imagination of visitors and received highly acclaimed success.

CHALLENGE:
The hardest part of this design process was resisting those that said it can't be done and in the process, retaining a very strong hold on the original vision. Our client and the community were quite conservative so we felt that the consultation process and design presentations, that ran over an 18 month period, needed to be handled carefully. We needed to take our stakeholders along on the journey and give them the confidence that it was achievable. Mitigating risks meant careful prototyping and testing and being very sure, every step of the way that we had had fully thought through the possibilities of software failure and people damage. You never really know until you are on site with everything in place how it is going to come together. It was a great moment when it all came together and people were fully engaged in the experience. The remote location and need for surety was a major challenge but we did it.

ADDED DATE:
2018-06-27 04:55:20

TEAM MEMBERS (7) :
Creative Director: Jan Nowell , Technical Designer: Nick Lawson , Motion Graphics: Luke Bicevskis, Sound Design: Luke Mynott, Fabrication and installation: Showworks, Digital Mapping and Show Control System: Dean Stevenson and

IMAGE CREDITS:
Arterial Design, 2018.

PATENTS/COPYRIGHTS:
IP / PATENTS / COPYRIGHTS: owned by Arterial Design Pty Ltd 2018

Visit the following page to learn more: https://www.arterialdesign.com.au/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Winton Shire Council, Queensland, Australia

PROFILE:
The focus of our design and expertise is in engaging audiences and activating the overall visitor experience. The success of our work leaves visitors feeling motivated, inspired and connected. Arterial understands people and their relationship to place - how they move through and react to space is at the heart of our design. Working in the public realm requires a detailed understanding of how people experience different spaces, how spatial relationships require considered linkages and connectivity to succeed, and be meaningful within the context of the overall visitor journey. Whilst Arterial has built it's reputation on a high level of creativity, we are also well known for our rigorous project management processes, thorough knowledge of materials and fabrication processes, on-site and installation issues and responsible design and management of costs. We are experienced in delivering our projects from early concept through all the design phases including strategic site planning, detailed design, tender documentation, fabrication management, construction design administration, quality control and installation.

NOMINATION DETAILS

The Waltzing Matilda Centre Exhibition Art Installation by Arterial Design is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

The Waltzing Matilda Centre Exhibition Art Installation by Arterial Design is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



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