Unlimited Happiness Gift Box Set by Mike Wong and Kaci Cheung - LLAB Design

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DESIGN DETAILS
DESIGN NAME:
Unlimited Happiness

PRIMARY FUNCTION:
Gift Box Set

INSPIRATION:
Paper supplier would like to have an innovative sales materials that can show the possibilities and power of combination with paper, printing and design. We decided to design a Chinese New Year gift set. In Hong Kong, everyone is running around leading up to the New Year holidays, and all the commotion is taking away the pure joy the holidays were supposed to bring. This thought is the reason why LLAB Design came up with the innovative concept Unlimited Happiness, where by understanding the types of presents to gift to families and friends, this idea can ensure everyone a joyous occasion, and a happy new year.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Unlimited Happiness is a New Year gift box containing everything you need for the holidays, allowing you to instantly spread the love and prepare for the occasion. The design revolves around the title theme Unlimited Happiness. In traditional Chinese culture, we follow the lucky saying 'the never ending 3s and 6s', a play on words of Infinity and Wealth, and the structure of the box is therefore divided into three layers and in a hexagonal shape.

OPERATION / FLOW / INTERACTION:
The top layer of the box is stamped with gold with the themed design made from insulating material, which can be used as a teapot coaster while serving tea. The second layer consists of two hexagonal red packet packages, featuring different Chinese New Year mascots including lion dancers, firecrackers, lantern, sesame doughnuts, Buddha & spring onions. Together they dress up as cute New Year aliens, destined to bring happiness to every corner of the universe. The box can also be transformed into candy boxes, serving treats to visiting guests and of course, keeping the children entertained. The traditional Fai Chun can be found in the base layer, where it can provide any space a sprinkle of New Year spirit. In terms of the design, the Fai Chun matches that of the red packet sets, highlighting the joy of the festivities. There’s a cool surprise too! Once you’ve taken out the Fai Chun, gently pull up the inner layer of the box and it’ll transform into a vase container, where you can slot your old vase in, giving it a brand new shine, with shades of gold and red illuminating the room, delivering a strong traditional touch and enhancing the mood for the New Year. Don’t worry if you don’t possess a vase. Simply place the flower in a water bottle and into the paper vase container for the exact same effect.

PROJECT DURATION AND LOCATION:
The project started in May 2017 and finished in 01 Jan 2018

PRODUCTION / REALIZATION TECHNOLOGY:
As the project is a promotional gift to showcase the design value, printing effects and paper, this gift set has involves lots of different printing effects on packaging and red packets, pairing with varies textures of papers to deliver a premium touch. We've created 6 alien characters which are related to Chinese greetings, and each characters are printed on red packets, with different paper and printing effects, that match with the meaning of greeting.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The gift box with following dimension : 160mm x 190mm x 210mm

TAGS:
CNY, red packets, graphic design, packaging, gift, premium, Chinese, New year, celebrative

RESEARCH ABSTRACT:
Normally, product catalog for paper company is standardize in catalog format, with different printing effect or paper information marked. We would like to create a product showcase that is innovative, yet people will remember and want to keep it, and it could be useful instead of just another ordinary catalog. After brainstorming, we come up to combine the paper catalog into a Chinese New Year gift set, with varies materials that can showcase the paper features. The structure of the box is divided into three layers and in a hexagonal shape. The use of a galaxy element implies spreading an endless joy, giving a younger and fresher spell.

CHALLENGE:
The most challenging part is production and the structure : since there's no such products in market before, and the team would like to well use every parts of the whole structure, e.g. the top cover is a teapot coaster while serving tea. The printing company provided varies support and encounter many rounds of trials to get the best outcome. Also the concept is about unlimited happiness, the use of a galaxy element implies spreading an endless joy, and incorporate different Chinese New Year mascots (lion dancers, firecrackers, lantern, sesame doughnuts, Buddha & spring onions) and these characters are well match with the messages on red packets, e.g. spring onions the pronunciation in Chinese is same as clever / smart.

ADDED DATE:
2018-06-27 04:28:39

TEAM MEMBERS (6) :
Tryde Leung - Managing Director, Mike Wong - Creative Director, Kaci Cheung - Art Director, Hong Chan - Studio Artist, Ashley Leung - Account Executive and Eric Lam - Print Director

IMAGE CREDITS:
Photographer : Son Gallery (Wilson Lee)

PATENTS/COPYRIGHTS:
Copyrights belong to LLAB Design Ltd, 2018

Visit the following page to learn more: https://bit.ly/2uA7Lm7
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CLIENT/STUDIO/BRAND DETAILS
NAME:
LLAB Design Ltd

PROFILE:
Founded in 2010, LLAB Design Ltd is a comprehensive advertising company specializing in branding and marketing. We combine our creativity and our experience, using different media to provide precise and innovative design proposals to our clients. Our services include branding, design, promotion, marketing, illustration, graphic design, art design, visual communication, and multi-media design. LLAB is the combination of "Love" and "Lab". Lab is the short form of laboratory, which denotes attempt and experimentation. LLAB represents a team of creative enthusiasts who dare to be constantly inventive, and it is a company powered by love. The founders, Tryde and Mike, believe that to possess love and empathy, one is able to influence people's knowledge of the world, to step in other people's shoes, and to think from other people's point of view, and thus create a beautiful end product.

NOMINATION DETAILS

Unlimited Happiness Gift Box Set by Mike Wong and Kaci Cheung-Llab Design is a Nominee in Packaging Design Category.

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AWARD DETAILS

Unlimited Happiness Gift Box Set by Mike Wong and Kaci Cheung-Llab Design is Winner in Packaging Design Category, 2018 - 2019.



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