MoKe Experience Pavilion Experience Pavilion by Zhou You and Cao Liang

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DESIGN DETAILS
DESIGN NAME:
MoKe Experience Pavilion

PRIMARY FUNCTION:
Experience Pavilion

INSPIRATION:
Our perception of the world has never been a one-way, less varied process, but a two-way, even multi-directional process. And the five senses experience through the stimulation of different senses, together with the advantage that the online shop does not have, can bring more abundant space experience for the consumer.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Moke is a brand of new ink for the new generation of literati. Around the ink, the designer makes the four spaces of the MoKe experience hall into the olfactory, listening, touching and smelling experience places, and conveys the brand concept from many dimensions to consumers with a strong visual impact.

OPERATION / FLOW / INTERACTION:
Revolve around the product of ink, we put the experience pavilion four spatial locations into smell, hear, touch, taste experience, combined with the strong visual impact to the brand concept of scholars from multiple dimensions to convey to the consumer.

PROJECT DURATION AND LOCATION:
The project started in September 2017 in Beijing and finished in Octomber 2017 in Beijing.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
From the logo to the whole design of the VI, designers choose the black and white, as the main color log, make MoKe the brand has the visual impact and identification, at the same time will be perfectly VI and space, the brand personified.

SPECIFICATIONS / TECHNICAL PROPERTIES:
In the olfactory experience space, we use the silk cloth of Chinese art paper texture to surround the exhibition area with rich and mysterious sense. In the auditory space, we fill the floor with black cobble. We have created a tattoo parlor to try to attract new generations of literati to tattoo their products.

TAGS:
interior, architecture, ink, oriental aesthetics, pop-up store, experience pavilion

RESEARCH ABSTRACT:
Moke is a brand of new ink for the new generation of literati. Update Studio will create a brand new flash store for the inks, and this space will be a great place to experience the brand culture of the ink brand.

CHALLENGE:
This cross-boundary interaction not only enables consumers to experience products through tactile senses, but also improves the interest of consumers' participation and space. At the same time, we deconstruct the Chinese character "moke" and rearrange it as a set of suspension devices to form a strong visual impact.

ADDED DATE:
2018-06-26 08:18:10

TEAM MEMBERS (4) :
Chief Designer: You Zhou, Chief Designer: Liang Cao, Assistant Designer: Yan Jiao and Assistant Designer: Xuewei Zhang

IMAGE CREDITS:
Image #1: Photographer Liang Cao, Taste Space, 2017.
Image #2: Photographer Liang Cao, Peripheral Products, 2017.
Image #3: Photographer Liang Cao, Auditory Space, 2017.
Image #4: Photographer Liang Cao, Olfactory Space, 2017.
Image #5: Photographer Liang Cao, Tactile Space, 2017.

Visit the following page to learn more: http://www.updatestudio.cn
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Update Studio

PROFILE:
Update Studio is a professional design agency cofounded by Zhou You and Cao Liang in 2015. On the premise of keeping self-update iteration, Update Studio aims to integrate new things and new methods into the design and update the city with the updated concept. And fully apply cross-border thinking to make the work play a greater value of design, economic and social value.

NOMINATION DETAILS

Moke Experience Pavilion Experience Pavilion by Zhou You and Cao Liang is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Moke Experience Pavilion Experience Pavilion by Zhou You and Cao Liang is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



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