Muyun Valley Marketing Center Marketing Center by Yu Wenda and Wang Liang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Muyun Valley Marketing Center PRIMARY FUNCTION: Marketing Center INSPIRATION: Growth is everywhere. It exists in space from the micro world covering plankton, skeletal structure and plants to the macro world featuring crustal movement, mountains, rivers and lakes, and even in people's daily life. All these imply growth is powerful and universal. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Under the guidance of this design concept, the project outlined a continuous and systematic space which is based on orderly combination of architectural art and spatial sculptures and coordination between human, matter, space and every detail of the environment. OPERATION / FLOW / INTERACTION: In the open layout, the staircases, whose function is to link the spaces and create a rich sensory space, and elegant and simple furniture and artworks highlight the eternity and charm of modern space, as well as the new sense of touch and essential idea of space. PROJECT DURATION AND LOCATION: Project finished in January 2018 in Shenzhen, China FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: The original space is a triangular structure. If it is not properly designed, it is easy to create a sense of occlusion and abashment both visually and psychologically. Therefore, the designer spent a lot of time and energy organizing the partition and moving line of space, breaking and rebuilding the spatial structure, organically arranging the void and the entity in space with deliberate tendency through the afore-mentioned concept of growth, in an effort to create an orderly dynamic space. Main materials: Wood grain marble, gray marble, black marble, brown marble, white marble, wood, GRG, champagne gold stainless steel. SPECIFICATIONS / TECHNICAL PROPERTIES: width 6500mm x depth 1800mm x height 1000mm TAGS: tags, marketing, club, space, growth, art RESEARCH ABSTRACT: The bright and spacious lobby, the two-storey floor-to-ceiling windows, the rays of sunshine shed, and the greenery that can be seen inside through the glass windows, have fired the imagination for an ideal multidimensional space. In the lobby, the floor is paved with simple & cool marbles, which, together with the warm & soft wood grain marbles with geometrical lines, form the growth patterns of mountains, rocks, stones and water, and create a soft & powerful sense of space. The fine carved ceilings and wall textures, like ever-flowing lifelines, and lighting, like myriads of lights, are metaphors for growth and interpret the extreme eternity of growth as a whole. CHALLENGE: The original space is a triangular structure. If it is not properly designed, it is easy to create a sense of occlusion and abashment both visually and psychologically. Therefore, the designer spent a lot of time and energy organizing the partition and moving line of space, breaking and rebuilding the spatial structure, organically arranging the void and the entity in space with deliberate tendency through the afore-mentioned concept of growth, in an effort to create an orderly dynamic space. ADDED DATE: 2018-06-21 08:25:29 TEAM MEMBERS (2) : Wenzhe Yu and Liang Yang IMAGE CREDITS: Photographer: Ming Yan |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Deep Concept PROFILE: DeepConcept is dedicated to providing high-quality interior design services for high-end customers in all walks of life. Focusing on making interior design for commercial spaces, clubs, restaurants, private houses, sample rooms and hotels etc., DeepConcept provides commercial real estate complexes, hotels, headquarters offices, brand chains and other enterprises with related overall services in various links including design and planning, placemaking, soft fitting accessories, design and making of artistic installation and engineering control, with an aim to build itself into a far-sighted professional design and planning service platform on the international market. Backed by excellent teams and expertise, we remain provident and innovative and provide unique space experience by integrating modern, artistic and cultural elements. |
| AWARD DETAILS | |
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Muyun Valley Marketing Center Marketing Center by Yu Wenda and Wang Liang is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Yu Wenda and Wang Liang. · Click here to register inorder to view the profile and other works by Yu Wenda and Wang Liang. |
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