Benjamin Moore Wuxi Showroom by Chuanjin Sun

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DESIGN DETAILS
DESIGN NAME:
Benjamin Moore Wuxi

PRIMARY FUNCTION:
Showroom

INSPIRATION:
The white hollow blocks with different size are used as the showcases in the middle while many smaller solid white blocks are well fixed up on the rainbow wall to be a world map.The inspiration of the main exhibition wall comes from the color pallete.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In order to hightlight the products,the colors of orange yellow,black,grey and white are used as the main tone of the space.The main exhibition wall is painted orange yellow to attract consumers' attention.The low saturation grey window which makes the samples more eye catching is like a color pallete to provide much space for consumers' to pick up their farvorites.

OPERATION / FLOW / INTERACTION:
The designer tried to increase space flexibility to stimulate people's imagination and creativity and to bring more interactivity between people and the space.

PROJECT DURATION AND LOCATION:
The project started from August to September 2017.The showroom opened in Janurary 2018 in Wuxi.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Basing on the understanding of the client's products and sales process,the designer uses colors as the theme of the space while some low saturation colors such as black,grey and white are used as the contrast making the theme more dazzling.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The space is 140 square meters.

TAGS:
interactivity, immersive, pallette, contrast, customer oriented

RESEARCH ABSTRACT:
Benjamin Moore is a world-renowned painting company integrating high-tech R&D, production and sales.The designer tried to present a space where the brand and the products can be conveyed to the consumers efficiently and vividly.

CHALLENGE:
Express the brand accurately and let the consumers have the immersive experience in color picking up and applying.

ADDED DATE:
2018-06-21 06:26:21

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image#1:Photographer Ming Chen,Benjamin Moore Wuxi,2018.
Image#2:Photographer Ming Chen,Benjamin Moore Wuxi,2018.
Image#3:Photographer Ming Chen,Benjamin Moore Wuxi,2018.
Image#4:Photographer Ming Chen,Benjamin Moore Wuxi,2018.
Image#5:Photographer Ming Chen,Benjamin Moore Wuxi,2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Benjamin Moore Wuxi

PROFILE:
When it comes to premium paints and stains for your home, Benjamin Moore has set the standard for excellence. Benjamin Moore manufactures their own resins and proprietary Gennex® colorants, which deliver superior performance and application properties in every product. Paired with the incomparable selection of authentic colors, Benjamin Moores' products are formulated to help you achieve beautiful, lasting results every time you paint.Benjamin Moore is a world-renowned painting company integrating high-tech R&D, production and sales.Benjamin Moore remains committed to the vision of their founder, when he started his paint company in 1883: produce the highest-quality paints and finishes in the industry, and deliver them directly to the customers through the nationwide network of knowledgeable, customer-friendly, independent retail locations.Benjamin Moore have been dreaming in color since 1883. And they have been preserving, protecting, and beautifying North America's structures all of that time.Color, technology, innovation, and leadership define Benjamin Moore & Co. For more than a century, succeeding in these areas has motivated all who work here, and continues to inspire and direct our growth today. With our acquisition in 2000 by Berkshire Hathaway, Benjamin Moore joined a family of companies under the direction of Warren Buffett, which embodies success and is distinguished by sustainable brands that shine through the clutter of competition. We continue to be at the forefront of product innovation, with a commitment to research and development unrivaled in the architectural coatings industry. Today, Benjamin Moore & Co., a Berkshire Hathaway company, is a high-performing, innovative manufacturer and retailer of quality coatings and provider of related goods and services for decoration and preservation. Benjamin Moore continues as a leader in the architectural coatings industry with products that set new standards of excellence. They sell the finest paints, stains, and finishes through a network of more than 5,000 independent retailers across North America.

NOMINATION DETAILS

Benjamin Moore Wuxi Showroom by Chuanjin Sun is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Benjamin Moore Wuxi Showroom by Chuanjin Sun is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



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