Laiyifen Gold Retail Packaging by Lv Ronghua

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DESIGN DETAILS
DESIGN NAME:
Laiyifen Gold

PRIMARY FUNCTION:
Retail Packaging

INSPIRATION:
Happinese and fortune are two major concerns in the celebration of the Chinese New Year.As a leading brand in leisure snack manufactures in Chinia, Laiyifen has long conceived such an idea as to make a giftbox for the most important festival to the Chinese people. To make the perfection more perfect selected as the theme, four illustrations are made to match the four main product series of the company.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Focusing on the main theme, i.e., making perfection more perfect, famous artists are invited to make the four illustration: purple swallows for peace, peacocks for longevity, golden pheasant for richness and magpies for joyous occasion.

OPERATION / FLOW / INTERACTION:
Specially-structured parcels for express delivery are designed both to guarantee both the easy openning and the completness of the giftboxes even in long-distance transportation. Eco-friendly papers without any coatings are used in the package prodution. The sense of beauty and ceromony and the environment care will undoubtfully make a good customer experience.

PROJECT DURATION AND LOCATION:
This project started in October 2017 in Shanghai and finished in January 2018.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Unique 'tear and open' structure make the express parcels complete in apperance and easy to open. Red eco-friendly red papers with high-resolution drawings and gilded patterns make the packages beautiful and pleasant tactility of the eco-friendly materials.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 450mm x Depth 450mm x Height 350mm, 4 cans/box

TAGS:
Snack, Packaging, Design, Environment care, Illustration

RESEARCH ABSTRACT:
Higher-valued and attractive packages are a necessary measure to match the higher-priced snacks. Special Chinese gift culture shall be put in consideration in the design for the important occasions.

CHALLENGE:
Traditional color and pattern preferences are emphasized throughout the complete design process, including the papers and color resolution and fineness in the production. The final result shows its success.

ADDED DATE:
2018-06-11 06:19:57

TEAM MEMBERS (2) :
Design director Lv ronghua and Design Zhangxiaoyu

IMAGE CREDITS:
The creative director Lv ronghua

Visit the following page to learn more: http://www.visdombrand.com/32.htm?j=32&i= 1224
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Shanghai xiancao enterprise management co. LTD

PROFILE:
Located in Shanghai´╝îthe Visdom Brand is established in 2002. It is one of the earliest institution in brand consultation, designing and product development in China. The company has been working for a lot of leading brands in many fields, helping them make clear positioning in the markets and make the most advantages in customer experience and achieve increasing growth for the past 16 years ever since its establishment.

NOMINATION DETAILS

Laiyifen Gold Retail Packaging by Lv Ronghua is a Nominee in Packaging Design Category.

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AWARD DETAILS

Laiyifen Gold Retail Packaging by Lv Ronghua is Winner in Packaging Design Category, 2018 - 2019.



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