T9 Legend Package Design by Lv Ronghua

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DESIGN DETAILS
DESIGN NAME:
T9 Legend

PRIMARY FUNCTION:
Package Design

INSPIRATION:
Tea has long be considered a cultural carrier. Studies have found that there are iconic totems in almost all nations that can tell stories. So we tried to apply the totem icons in out design to tell the stroies about different teas.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Based upon the understanding of the Chinese business people's pursuit for quality life in their trips, the selected teabag packages are designed with totem icons that belong to the country where the tea originates, e.g., dragons, phoenix and crane for China, while elephants fro India. Special printing techniques are applied in the package production to go with the high quality. The packages can be used as storage boxes afterwards.

OPERATION / FLOW / INTERACTION:
The uniqueness of different teas are represented by the illutrations specially designed for each teabag. The overall orange is used to lower the package cost.

PROJECT DURATION AND LOCATION:
The project started in March 2017 and finished in May 2018.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The sense of high quality is demonstrated by the orange box in grained Leather texture, black gilding logo, eco-friendly paper in specific pantone colors, enhanced patterns.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Can Volume 100g/ea, Gift box: Width 200mm x Depth 200mm

TAGS:
Tea, Package design,Creative design,Scale design

RESEARCH ABSTRACT:
This is the tea series to be continuously developed. More illustrations in the packages are necessary and effective measure to match the cultural background for various tea consumers.

CHALLENGE:
It is time-consuming task to study the different tea cultures and present them in proper illustrations, but it has proved an effective way to attract customers with the sense of beauty and ceremony in the fine design of the packages.

ADDED DATE:
2018-06-10 11:13:34

TEAM MEMBERS (2) :
The creative director Lv ronghua and

IMAGE CREDITS:
The creative director Lv ronghua 2017, image 1

Visit the following page to learn more: http://www.visdombrand.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Shanghai xiancao enterprise management co. LTD

PROFILE:
Located in Shanghai´╝îthe Visdom Brand is established in 2002. It is one of the earliest institution in brand consultation, designing and product development in China. The company has been working for a lot of leading brands in many fields, helping them make clear positioning in the markets and make the most advantages in customer experience and achieve increasing growth for the past 16 years ever since its establishment.

NOMINATION DETAILS

T9 Legend Package Design by Lv Ronghua is a Nominee in Packaging Design Category.

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AWARD DETAILS

T9 Legend Package Design by Lv Ronghua is Winner in Packaging Design Category, 2018 - 2019.



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