T9 Colorful Tea Packaging by Lv Ronghua |
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| DESIGN DETAILS | |||||
| DESIGN NAME: T9 Colorful PRIMARY FUNCTION: Tea Packaging INSPIRATION: Modern tea consumers pay more attention to the artistic beauty of the packages, which is considered to differ themselves from ordinary people. We made this series to meet their expectation with unique style and patterns. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The outer packages: Grained Leather texture in specific pantone orange, the 8-leaf-grass pattern and the proturding T NINE logo to make the sense of hight quality. The multicolored seals to unify the visual effect on shelf display. The inner packages are 12 teabags separated into 3 groups with 3 envelpes. Printed in the envelopes are illustrations,drawn by famous artists, associating with the products. The envelops are not only a surprise to the consumers when opening the packages but a way to keep the inner packages in good order even after a long-distance transportation. Moreover, the envelopes can be used as bookmarks or cards. OPERATION / FLOW / INTERACTION: The uniqueness of different teas are represented by the illutrations specially designed for each teabag. The overall orange is used to lower the package cost. PROJECT DURATION AND LOCATION: The project started in March 2017 and finished in May 2018. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The sense of high quality is shown by the orange box in grained Leather texture, black gilding logo, eco-friendly paper in pantone colors, enhanced patterns. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 245mm x Depth 85mm x Heighte 20mm, 21 teabags/ea. Easy to take along. TAGS: Tea,Package design,Creative design,Scale design RESEARCH ABSTRACT: This is the tea series to be continuously developed. More illustrations in the packages are necessary and effective measure to match the cultural background for various tea consumers. CHALLENGE: It is time-consuming task to study the different tea cultures and present them in proper illustrations, but it has proved an effective way to attract customers with the sense of beauty and ceremony in the fine design of the packages. ADDED DATE: 2018-06-10 10:37:28 TEAM MEMBERS (1) : The creative director Lv ronghua IMAGE CREDITS: Lv Ronghua, 2018. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shanghai xiancao enterprise management co. LTD PROFILE: The Company Located in Shanghai，the Visdom Brand is established in 2002. It is one of the earliest institution in brand consultation, designing and product development in China. The company has been working for a lot of leading brands in many fields, helping them make clear positioning in the markets and make the most advantages in customer experience and achieve increasing growth for the past 16 years ever since its establishment. |
| AWARD DETAILS | |
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T9 Colorful Tea Packaging by Lv Ronghua is Winner in Packaging Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Lv Ronghua. · Click here to register inorder to view the profile and other works by Lv Ronghua. |
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