T9 Colorful Tea Packaging by Lv Ronghua

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DESIGN DETAILS
DESIGN NAME:
T9 Colorful

PRIMARY FUNCTION:
Tea Packaging

INSPIRATION:
Modern tea consumers pay more attention to the artistic beauty of the packages, which is considered to differ themselves from ordinary people. We made this series to meet their expectation with unique style and patterns.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The outer packages: Grained Leather texture in specific pantone orange, the 8-leaf-grass pattern and the proturding T NINE logo to make the sense of hight quality. The multicolored seals to unify the visual effect on shelf display. The inner packages are 12 teabags separated into 3 groups with 3 envelpes. Printed in the envelopes are illustrations,drawn by famous artists, associating with the products. The envelops are not only a surprise to the consumers when opening the packages but a way to keep the inner packages in good order even after a long-distance transportation. Moreover, the envelopes can be used as bookmarks or cards.

OPERATION / FLOW / INTERACTION:
The uniqueness of different teas are represented by the illutrations specially designed for each teabag. The overall orange is used to lower the package cost.

PROJECT DURATION AND LOCATION:
The project started in March 2017 and finished in May 2018.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The sense of high quality is shown by the orange box in grained Leather texture, black gilding logo, eco-friendly paper in pantone colors, enhanced patterns.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 245mm x Depth 85mm x Heighte 20mm, 21 teabags/ea. Easy to take along.

TAGS:
Tea,Package design,Creative design,Scale design

RESEARCH ABSTRACT:
This is the tea series to be continuously developed. More illustrations in the packages are necessary and effective measure to match the cultural background for various tea consumers.

CHALLENGE:
It is time-consuming task to study the different tea cultures and present them in proper illustrations, but it has proved an effective way to attract customers with the sense of beauty and ceremony in the fine design of the packages.

ADDED DATE:
2018-06-10 10:37:28

TEAM MEMBERS (1) :
The creative director Lv ronghua

IMAGE CREDITS:
Lv Ronghua, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Shanghai xiancao enterprise management co. LTD

PROFILE:
The Company Located in Shanghai´╝îthe Visdom Brand is established in 2002. It is one of the earliest institution in brand consultation, designing and product development in China. The company has been working for a lot of leading brands in many fields, helping them make clear positioning in the markets and make the most advantages in customer experience and achieve increasing growth for the past 16 years ever since its establishment.

NOMINATION DETAILS

T9 Colorful Tea Packaging by Lv Ronghua is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Lv Ronghua is also kept secret. This information will also be available later.
AWARD DETAILS

T9 Colorful Tea Packaging by Lv Ronghua is Winner in Packaging Design Category, 2018 - 2019.



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