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| DESIGN DETAILS |
DESIGN NAME:
Adol
PRIMARY FUNCTION:
Cake Packaging
INSPIRATION:
Happy Cakes are a traditional way to celebrate the birth of a baby or a gift from the wedding ceremony, which is a symbol of good wishes for happiness.
Nowadays more and more young couples tend to pick up the tradition for their newborn babies. The iconic angle is more than suitable for birth and wedding as it could convey the ideal in an international way.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A little angel with elegant and lovely hair pushing a huge giftbox make Adol a distinguishing brand image. Together with the application of pink and rosy colors, it creates such a high-end symbol for a luxurious and sweet moment, as well as the brand ideal - the best wishes for happiness.
OPERATION / FLOW / INTERACTION:
Special attention is paid to the details in the application of the brand image as the leading brand of the happy cakes when it targetting as high-end and internation markets.
For example, bronzing lines for luxury.
Prodution/Realization Technology
Specail papers and bronzing techniques are applied to make the packages more distinguished in both the structure and apperance so as to demonstrate the feeling of high-end and luxury of the product.
PROJECT DURATION AND LOCATION:
It was launched in Shanghai in October 2016 and completed in July 2017
FITS BEST INTO CATEGORY:
Food, Beverage and Culinary Arts Design
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PRODUCTION / REALIZATION TECHNOLOGY:
Use green paper to make gift box packaging
SPECIFICATIONS / TECHNICAL PROPERTIES:
Pantone specifically tailors two colors for Adol:PANTONE Pearl Blush and PANTONEAdol Gold.
TAGS:
Brand identity,Packaging design
RESEARCH ABSTRACT:
As a high-end brand for ceremonies of happy moments in ones' life, close association with customers's feelings should be importance of the brand icon. We have put forward a lot of ideas with our client to achieve this goal.
CHALLENGE:
Angels are very commonly used to stand for goodness, the key to distinguish our brand image from the ones commonly seen and mke it unique and identical.
ADDED DATE:
2018-06-05 09:30:16
TEAM MEMBERS (1) :
Design director Lv ronghua
IMAGE CREDITS:
Design director Lv ronghua jpg,2017
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Shanghai xiancao enterprise management co. LTD
PROFILE:
Located in Shanghai，the Visdom Brand is established in 2002. It is one of the earliest institution in brand consultation, designing and product development in China. The company has been working for a lot of leading brands in many fields, helping them make clear positioning in the markets and make the most advantages in customer experience and achieve increasing growth for the past 16 years ever since its establishment.
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