GrowWater Water by Pink Raccoon Brand Management Co. Ltd.

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DESIGN DETAILS
DESIGN NAME:
GrowWater

PRIMARY FUNCTION:
Water

INSPIRATION:
It is the mission of the industry to provide high quality drinking water for the Chinese.GROW WATER is born with the vision of the CP group. We are willing to provide people with quality and natural spring while giving people positive and healthy brand image. The spiral structure at the bottom is inspired by the DNA spiral form, representing the water of life.Conical bottle symbolizes the trophy, adhering to the concept of CP enterprise.6 cm grip is the best way for women to hold hands. Girls like it very much.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Simple, natural, Oriental philosophy and modern Chinese values.1.The spiral structure at the bottom is inspired by the DNA spiral form, representing the water of life. 2. Based on the brand concept of Oriental philosophy, the inspiration of bottle sticker design comes from the overall layout of the "One Thousand Li of Rivers and Mountains". 3. The artistic expression of Mondriaan's modern style. 4. Symbolizing the mountain springs and the urban areas. 5.Geometric modeling of logo extension in CP Group.

OPERATION / FLOW / INTERACTION:
People will feel that life will be better and believe in the quality of GROW WATER. GROW WATER not only brings thirst to people, but also brings people's attention to healthy lifestyles and their motivation for self actualization.

PROJECT DURATION AND LOCATION:
The project started in Beijing in February 2018 and was completed in Beijing in May2018.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Canned and heat shrinkable

SPECIFICATIONS / TECHNICAL PROPERTIES:
6.2cm×6.2cm×23.5cm

TAGS:
Simplicity, nature, Oriental philosophy, mountain spring water, growth

RESEARCH ABSTRACT:
Design concept:First,Conical bottle symbolizes the trophy, adhering to the concept of CP enterprise. Second,The spiral structure at the bottom is inspired by the DNA spiral form, representing the water of life. Third,6 cm grip is the best way for women to hold hands. Girls like it very much. Design concept of bottle paste:First,Based on the brand concept of Oriental philosophy, the inspiration of bottle sticker design comes from the overall layout of the "One Thousand Li of Rivers and Mountains".Second,Symbolizing the mountain springs and the urban areas. Third,The artistic expression of Mondriaan's modern style. Fourth,Geometric modeling of logo extension in CP Group. Standard color design concept:Lake water, sea water, blue sky and land, is a cycle of water in the natural world, the lake flows into the sea, the sea water evaporates into the sky, the sky rains to the earth, the whole process is covered by these four colors. Gap ratio 1:2:3:In order to make the peaks of geometric figures more hierarchical, the gap between geometric figures is adjusted to different widths. Simple, natural,Oriental philosophy and modern Chinese values.

CHALLENGE:
Japaneses have developed the habit of drinking mineral water every day. The annual consumption of mineral water per person in Western Europe is about 100 litres per year. It is the mission of the industry to provide high quality drinking water for the Chinese.GROW WATER is born with the vision of the CP group. We are willing to provide people with quality and natural spring while giving people positive and healthy brand image. The PET tapered flask without reinforcement has effectively overcome the technical difficulties of mass high-speed production, making Grow water more sense of design and quality.

ADDED DATE:
2018-05-18 07:13:58

TEAM MEMBERS (2) :
Designer: Yangye Weisiyuan and Creative Director:Jinzhe Zhangzhanjie

IMAGE CREDITS:
Image #1: Designer Yangye, 2018.

PATENTS/COPYRIGHTS:
Copyright belongs to Beijing pink raccoon Brand Management Co., Ltd.

Visit the following page to learn more: https://mp.weixin.qq.com/s/auWDlDJjjR1bw3uiYd DnmA
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Pink raccoon Branding

PROFILE:
PRB branding design company develops brand with systematic design thinking.

NOMINATION DETAILS

Growwater Water by Pink Raccoon Brand Management Co. Ltd is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Growwater Water by Pink Raccoon Brand Management Co. Ltd is Winner in Packaging Design Category, 2018 - 2019.



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