DESIGN NAME: Rococo In Materiality
PRIMARY FUNCTION: Collection III
INSPIRATION: The collection is inspired by the Rococo movement and Late Baroque, revealing theatricality in general mood, and the use of indulgent details and dense ornaments, to integrate with S’MM’s materiality perspective.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Melange of contrasting textures and black and white colors shows a minimalistic vision of S’MM. Silhouettes are oversized and rounded with ruffle details, denote the Rococo style and emphasized theatrical feeling. Oversized puff sleeves neoprene dress and top, and ruffles dress that appeared the way of integrating between the Rococo movement and materiality. Straight pants with tinsel knit top and hoodie sweatshirt with plasticky skirt imply a new vision of ornamenting and showed modern minimal Rococo style.
OPERATION / FLOW / INTERACTION: The main interaction is wearing by our customers. Some editorial pieces use for press shootings that will show how people can be styling the S'MM clothing.
PROJECT DURATION AND LOCATION: November 2017 in New York and finished in February 2018 in New York, and was presented in New York in February 2019.
FITS BEST INTO CATEGORY: Fashion, Apparel and Garment Design
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PRODUCTION / REALIZATION TECHNOLOGY: Stretching Wool, Tinsel Knit, Heavy Blended Cotton, Polyester, Plastic Vinyl, Neoprene, and Wool Blended Knit.
SPECIFICATIONS / TECHNICAL PROPERTIES: 11 Looks Collection
TAGS: Fashion, Minimalism, Minimalist, Minimal Fashion, S'MM, New York Brand, Art
RESEARCH ABSTRACT: The collection was starting from the study of the history of costume; especially in the Rococo period. Because that period fashion can see the both; Baroque and Rococo style. Two aspects of the losing shapes and ruffly design that was mainly inspired by the collection. Kim tried to incorporate Rococo costume history with contemporary art in a minimalistic way. Informed by broad and practical research which enclosed a historic source of costume, painting, critical theory, and contemporary art. S’MM attempts to create the new art form of fashion along with a story of contemporary art.
CHALLENGE: The hardest challenging is always designing the clothing as wearable and sellable pieces because if the customers do not react about the collection, the brand cannot survive.
ADDED DATE: 2018-05-17 01:49:29
TEAM MEMBERS (1) : Designer: Jihyun Kim
IMAGE CREDITS: Image #1 to #5 : Photographer Renee Bevan, Hair and Make Up Artist Tomomi Sano, 2017
PATENTS/COPYRIGHTS: Copyrights belong to SMM New York LLC, 2017.
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