Force Brooch by Anastasia Kucherenko

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DESIGN DETAILS
DESIGN NAME:
Force

PRIMARY FUNCTION:
Brooch

INSPIRATION:
She is inspired by women and their power. Women are given the power to understand how fragile the world is, how fleeting the moments of happiness are and how easy it is to break harmony. A creative and beneficial force is manifested in the beauty of a woman, in her character, and her ability to solve problems peacefully.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Brooches Force is a metaphor of strength and vulnerability, expressed in the form of flowers and porcelain struck by metal. People wear Force brooches, because they say “yes” to the solution of the problem of violence and they unite to maintain balance in the world through beauty and art.

OPERATION / FLOW / INTERACTION:
There are three Force lines within the collection: Force limited, Force World, and Force Exclusive. Force Exclusive invites you to let your imagination run free - everyone may offer another flower and eventually get a personalized brooch made in the materials they have chosen.

PROJECT DURATION AND LOCATION:
The project started in June 2016 in Moscow as a graduate diploma work of Anastasia Kucherenko at British Higher School of Design (Moscow, Russia) and was awarded by the graduation jury with the highest score. The brooches were shown in Historical Museum of Russia in 2017 and participated in a number of charity projects.

FITS BEST INTO CATEGORY:
Social Design

PRODUCTION / REALIZATION TECHNOLOGY:
All brooches are made exclusively by hand from white English porcelain Parian with the use of silver, Swarovski pearls, and semiprecious stones. Flowers have an individual design and shape of petals.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Flower's diameter=45 mm, pin's length=95mm White English porcelain Parian, silver, garnet, Swarovski pearls

TAGS:
social, design, jewellery, brooch, messenger, flower, force

RESEARCH ABSTRACT:
Too long deprived women have been suffering in silence, without raising their eyes, not raising their voices. Often disenfranchised, women are often intimidated by those who value power more than love and kindness. So often one forgets that the strong should not raise their hand on the weak. It's so easy to kill someone who is more helpless than you. It’s so easy just to forget the good in yourself. The designer sets a challenge to try on pain, to come closer to despair, to survive fear and lust by the means of creating the Force collection. Like any woman - she knows what tears are and she believes that she will not remain alone surrounded by her acquired ability and other women’s pain.

CHALLENGE:
The most challenging part of the project is to talk about violence with the help of jewellery. People can talk about violence endlessly, but sometimes an artistic statement can convey more in one acute emotional exclamation than dry figures of statistics.

ADDED DATE:
2018-05-05 09:01:36

TEAM MEMBERS (1) :


IMAGE CREDITS:
Anastasia Kucherenko, 2018

PATENTS/COPYRIGHTS:
Patented. Patent No639916, Patent No639943, Patent Holder Aia-Art Ltd. Patent year 2017. Jurisdiction of Russia.

Visit the following page to learn more: http://forcejewelry.ru/en/homepage/


CLIENT/STUDIO/BRAND DETAILS
NAME:
Anastasia Kucherenko for Force

PROFILE:
The charitable art project FORCE carries a spirit of salvation and indifference. Part of the proceeds from the sale of brooches is transferred to charitable foundations. The art project FORCE is open for cooperation with foundations and events in the field of charity.



NOMINATION DETAILS

Force Brooch by Anastasia Kucherenko is a Nominee in Jewelry, Eyewear and Watch Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Force Brooch by Anastasia Kucherenko is Winner in Jewelry, Eyewear and Watch Design Category, 2018 - 2019.



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· Click here to register inorder to view the profile and other works by Anastasia Kucherenko.


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