Azur Wine Packaging by Ximena Ureta

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DESIGN DETAILS
DESIGN NAME:
Azur

PRIMARY FUNCTION:
Wine Packaging

INSPIRATION:
Azur is a tribute to lapis lazuli, a semi-precious stone characterized by its exclusive blue color. It has been used as a symbol of purity, nobility, luxury, elegance, health and good luck for more than 6,000 years, since the very beginnings of civilization. For tourists who visit Chile, it is the most attractive mineral, not only because it was declared the national stone in 1984, but also because there are only two deposits in the world: one in Afghanistan, and other, the largest, in Chile, called Flor de Los Andes (Flower of the Andes), which is located at 3,600 meters above sea level, in the Andes mountain range, near the Ovalle region. The word Azur evokes a combination of the Spanish words "azul" (blue) and Sur (South). Accordingly, our inspiration in this project were the iconic Chilean blue stone lapislázuli with a texture reminiscent of the deep cosmic space and the sparkling bubbles as a metaphor for the starry south night skies.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In 2014, the Spumante Limarí winery strategically decided to embrace the organic production of vines and sparkling wines achieving the first full organic production in 2018. This crucial step was given motivated by the belief that organic agriculture is the best way to express the Limarí Valley unique features enhancing its climate and soil attributes, and ratifying a commitment for the care of the people and environment of the Limarí Valley through a continuous search for excellence.

OPERATION / FLOW / INTERACTION:
Azur bottles are opened using a Napoleonic tradition called sabrer: the bottle’s weakest point is hit with a sabre or short knife, which perfectly removes its neck without splintering. This magnetized packaging works in a traditional way, containing a 750 cc wine bottle vertically or horizontally. The box is designed to contain the bottle exactly. This packaging was designed to be sent to different markets, printed with all its finishes, so that it can be assembled anywhere in the world, easily and efficiently.

PROJECT DURATION AND LOCATION:
The project started in February 2014 in Santiago of Chile and finished in February 2015.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Azur Magnetic box: Printed in 5 colors on the front, leaf silver, matte laminate, selective lacquer with height, printed in two colors inside. Coated paper of 170 grs. Azur Label: Printed in four special colors, Cyan, reflex blue, black and gold, leaf silver, mechanical embossed, printed on Fasson Frozen Orion Diammond, self-adhesive, opaque UV varnish.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Azur Magnetic box: 32,5 cm x 9,5 cm x 9,5 cm Azur Label: 9 cm x 6,7 cm

TAGS:
wine label, packaging, design, label, wine, azur, blue, spumante limarí.

RESEARCH ABSTRACT:
Research was carried out into the process called "Traditional Method" (also known as the "Champenoise" method) in the French region of Champagne. One of the stages in the creation of this sparkling wine is the "Removido", where the bottles are placed semi horizontally on a wood surface, so that the sediments descend to the neck of the bottle for decanting. The bottles are turned manually one by one for 3 or 4 weeks, and this stage of the process is what gave rise to the logo of "Azur".

CHALLENGE:
The creative challenge was positioning the best sparkling wine, traditional method of Chile, while using the Azur label to bring to paper the essence of a semi-precious stone, which can only be found in two places in the world, Afghanistan and Chile. A stone which is furthermore regarded as the national stone of our country and recognized and valued throughout the world for its deep blue color. The challenge for a label like this is to design a transversal packaging for several markets in the world, this is how Azur de Spumante Limarí is found in Chile and Asia (Japan, China and Korea) .

ADDED DATE:
2018-04-03 13:09:20

TEAM MEMBERS (5) :
Art Direction and Design: Ximena Ureta, Production: Juan Rojas, , Label print: Artica Impresores and Box print: Koala

IMAGE CREDITS:
Image #1 #2 #3 #4 Diego Agurto
Image #5 Alejandra Domínguez

Visit the following page to learn more: http://www.ximenaureta.cl
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Spumante Limarí

PROFILE:
Spumante Limar is a winery devoted exclusively to the making of sparkling wines trough the method champenoise consisting in producing the second fermentation by aging the sparkling wine at least 18 months in the bottle. The vines and the cellar are located in the Limari valley producing the Chardonay and Pinot Noir grapes that are used to make their three main sparkling wine brands: Azur Brut, Gemma Brut and Gemma Rose. Spumante Limari was created in 2012 following the Italian sparkling winemaking traditions and techniques currently leaded by the Italian winemaker Carlo Franchini.

NOMINATION DETAILS

Azur Wine Packaging by Ximena Ureta is a Nominee in Packaging Design Category.

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AWARD DETAILS

Azur Wine Packaging by Ximena Ureta is Winner in Packaging Design Category, 2018 - 2019.



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