NUi Superleggera Tray by Jaime Rosales

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DESIGN DETAILS
DESIGN NAME:
NUi Superleggera

PRIMARY FUNCTION:
Tray

INSPIRATION:
In those unassuming, ubiquitous, utilitarian products – seemingly undeserving of attention, let alone wonder, reside the most daunting design challenges. Arguably, the prosaic serving tray, is as drab as they get. Hence it was a compelling contender to find creative design solutions that would bring about noteworthy upgrades. So by pushing the bounds of wood, as a creative medium, an unprecedented level of versatility was attained to optimize each component for weight, structure and function.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This ultra-light, minimalist, hardwood serving tray evolved via a reductionist approach to streamline each underlying parts to its essence. In turn, the functional imperatives focused on optimal structural integrity and weight transfer. So by virtue of ergonomics the cantilever handles confer an intuitive and seamless UX, while the rigidity of the framework boosts carrying capacity. The base design has a purpose-driven longitudinal arch, so that it rests on just 4 contact points; thus it can be comfortably placed on the lap and avoid surface humidity.

OPERATION / FLOW / INTERACTION:
This utilitarian serving tray design was developed to offer unparalleled usability and comfort. The weight profile was reduced by half, via 3D optimization and iterative prototyping. Naturally, this affords the user the ability to carry more, with less effort. Careful attention was given to how the load was distributed, in order to increasing the overall carrying capacity. Ergonomics informed every aspect of design, particularly the cantilever handles, to make the user experience enjoyable and safe.

PROJECT DURATION AND LOCATION:
Every phase of the development process from: conceptual design, prototyping, woodworking, to final finishing and assembly, was carried at our design studio on the outskirts of Managua, Nicaragua. The design concept was develop over the course of 2 weeks. The project was officially completed on July 24th 2017.

FITS BEST INTO CATEGORY:
Furniture, Decorative Items and Homeware Design

PRODUCTION / REALIZATION TECHNOLOGY:
The conceptual underpinnings of the design were defined on the basis of explicit functional and aesthetic criteria. It was critical to find simple solutions to the distinctive practical and functional advantages that were set forth. To do so, the entire design was iterated via 3D software and then prototyped extensively. Each part was optimized for manufacturability to ensure a seamless assembly process. Natural pigments were formulated to enhance the wood’s unique figure and iridescence.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Tray Dimensions: 360 mm x 615 mm x 40 mm Product Weight: 880 grams Hardwood Species: Carapa guianensis Commercial Name: Andiroba Wood Stains: Natural Pigments Wood Finishing: Polyurethane

TAGS:
Serving Tray, Wood Tray, Hardwood Tray, Ultra-light Tray, Wood Utensil, Wood Kitchen Utensil, Kitchen Utensil, Utilitarian Design, Wood Design, Modern Serving Tray, Minimalist Serving Tray, Modern Tray, Minimalist Tray, Natural Pigment, Innovation, Organic Design, Eco-Friendly Wood Tray, Wood Decoration, Wood Centerpiece, Intuitive, User Experience, Ergonomic, Functionality, Aesthetics, 3D Design, Precious Wood, Eco Wood, Tropical Hardwood

RESEARCH ABSTRACT:
The goal was to determine the user pain-points and unmet needs, based on qualitative surveys, particularly as they relate to design, quality and materials. The user input was collected through one-on-one interviews, from a random sample of 140 users and observational analysis. The findings were predominantly focused on weight reduction, egronomics and the drawbacks of flat bottom designs. Trays were overwhelmingly used by households with a tendency to dine while watching TV. These insight informed handle design as well as the curved tray bottom.

CHALLENGE:
The bid was to strike a balance amid weight reduction and structural integrity. Curving the weight of each part without undermining it’s structural performance, is no easy feat. When every gram counts, each design feature has to be assessed on it’s impact to the overall weight profile. Aesthetically, the challenge was to seamlessly weave the design subtleties into a flowing silhouette, while inviting the eyes to unravel the simple, yet elegant symmetry.

ADDED DATE:
2018-04-02 18:15:42

TEAM MEMBERS (18) :
Designers:, Jaime Rosales, Mario Mendieta, Guillermo Martínez, , Master Craftsmen: , Guillermo Martínez , Ramiro Gaitán, , 3D Artist:, Erick Rugama, , Finishing Artist:, Wilbert Hernandez, , Sanding Artist:, Alejandro Guzmán and

IMAGE CREDITS:
Carlos Baez Castellón

Visit the following page to learn more: http://www.nui.one
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CLIENT/STUDIO/BRAND DETAILS
NAME:
NUi

PROFILE:
NUi is a design-driven, woodworking firm committed to sustainable innovation. Led by an singular team of creatives, who share an inquisitive & counterintuitive approach to design. Their collaborative process is steeped in a culture of innovation that leverages; a broad wood expertise, paired with a quality-oriented technical proficiency. As a steadfast proponent of generational stewardship, NUi is actively engaged in safeguarding the environment for future generations.

NOMINATION DETAILS

Nui Superleggera Tray by Jaime Rosales is a Nominee in Bakeware, Tableware, Drinkware and Cookware Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Jaime Rosales is also kept secret. This information will also be available later.
AWARD DETAILS

Nui Superleggera Tray by Jaime Rosales is Winner in Bakeware, Tableware, Drinkware and Cookware Design Category, 2017 - 2018.



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